About Léa
French
Native or bilingual
English
Conversational
Experience
- Profil PublicGeneral Manager - Head of Media & Public Employment AttractivenessSeptember 2019 - Today (6 years and 9 months)Montpellier, FranceOur little extras?• Job offers that make you want to apply• HR communication that speaks to candidates• Candidate and recruiter experience improved by AI
- INSPIProject ManagerSeptember 2018 - September 2019 (1 year)Rodez, FranceMission: Project management with integration and development teams (Agile/Scrum methodology)
- Mairie de RodezHead of Communication DepartmentJuly 2015 - September 2018 (3 years and 2 months)12000 Rodez, France• Institutional Communication: Development of communication plans and strategies in conjunction with the Mayor and elected officials, management of editorial projects (municipal bulletin Rodez notre Ville, brochures, etc.).• Digital Department: Redesign and editorial animation of the website www.ville rodez.fr (editorial strategy / UX Design), implementation of the social media strategy, production and dissemination of content, consideration of the deployment of a citizen mobile application / Smart City.• Press Relations: Organization of press conferences, writing and dissemination of press releases.• Monitoring the organization and communication of the City's events (Tour de France, Estivada festival, Rodez plage, New Year's greetings to the population...)
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Education
- Master in Digital Ecosystem and Digital StrategyDigital Campus Bordeaux2019Écosystème du numérique et stratégie digitale : • Décrypter les enjeux du digital dans une stratégie de business développement et identifier les différents leviers opérationnels. • Concevoir une stratégie éditoriale et travailler le storytelling / marque employeur. • Piloter une stratégie avec les méthodes et les outils dédiés (roadmap, media planning, business plan, prototypage, design thinking).
- Master 2 in Journalism & Digital MediaSchool of Journalism and Communication of Aix-Marseille2015- Techniques rédactionnelles liées aux médias traditionnels (enquêtes, reportages écrit, vidéo et audio, photo de presse, etc.) - Approfondissement et prospective des spécificités propres au numérique (écriture rich media, narrations interactives, enrichissement multimédia, couverture live, diaporama sonore et webdocumentaire, datajournalisme, réseaux sociaux, etc.).