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Léa RousseLR

Léa Rousse

Design Thinking Coach

€750/day
Paris, FR
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Léa

"Good Design is Good Business", I have read this quote many times in the corridors of IBM France over the last 5 years.

Trained in design at L'Ecole de Design de Nantes Atlantique, I quickly dedicated my time to my desire to develop Design Thinking and support teams in their skill development in Design Thinking and internal development strategy, always user-centered and responding to a specific problem.

I enjoy supporting large groups such as METRO, ORANGE, CMA CGM, EDF, LVMH, L'ORDRE DES EXPERTS COMPTABLES, SOIGNON, INTERMARCHE, ROYAL CANIN, AIRBUS, for roadmap definition, a Design Thinking discovery workshop, as well as for an offer naming workshop.
I have just as much enthusiasm for supporting smaller structures in their creation and development, such as JOPY, whom I supported in their pivot with the very promising WEELI.

In my free time, I co-facilitate workshops to introduce design to children in after-school centers and I facilitate CSR workshops for citizen action, such as at La Cité Fertile for Low Carbon France.

I provide support both in person and remotely on MURAL, MIRO, KLAXOON, at your convenience :)

Support for organizations of all sizes in:
• Design Thinking
• Design Sprint
• Digital roadmap definition
• Strategic support for business pivots
• User journey redesign
• Offer redesign
• Naming workshop
  • French

    Native or bilingual

Can work on-site
Paris (up to 50km), Nantes (up to 10km)

Experience

  • IBM Interactive - an IBM company
    Digital Transformation & Design Thinking Coach _ LVMH / AIRBUS / EDF / ORDRE DES EXPERTS COMPTABLES
    February 2021 - November 2022 (1 year and 9 months)
    Paris, France
    BENCHMARK AND WORKSHOP FACILITATION for EDF. Support in choosing the new billing solution that EDF will adopt.
    • Benchmark of billing solution providers
    • SWOT analysis of selected billing providers
    • Weighting and Ranking of solutions during a collaborative workshop. DESIGN THINKING COACH for the ORDRE DES EXPERTS COMPTABLES to build an AI roadmap.
    • Series of interviews with accounting experts and members of the order to identify pain points encountered by the profession and related use cases.
    • Ideation workshop to address the pain points identified during the interviews. The objective of this workshop was to find initiatives using AI and Data to address the pain points.
    • Prioritization workshop for initiatives and analysis of use cases derived from the initiatives.
    • Identification of business/commercial value of use cases, assessment of technical feasibility, and prioritization based on these two axes.
    • Creation of the AI roadmap prioritized by an MVP. FACILITATION OF A DIGITAL DAY WORKSHOP for an AIRBUS subsidiary. Presentation of IBM solutions: hybrid cloud, digital factory, service platform. Evaluation of the client's maturity on these solutions to adapt the offer. Benchmark/sourcing mission to identify sound, lighting, and video control solutions for LVMH's RETAIL LAB.
  • IBM Interactive - an IBM company
    Knowledge Partner _ ROYAL CANIN
    November 2022 - Today (3 years and 7 months)
    KNOWLEDGE PARTNER
    • Data management: Update and connect data on the D2C playbook, a SharePoint site that gathers all documentation and knowledge within D2C.
    • Change management: Train deployed countries on the store portal (RC.com back office).
  • IBM Interactive - an IBM company
    Design Thinking Coach _ ORANGE
    January 2019 - January 2021 (2 years)
    DESIGN THINKING COACH for ORANGE
    • Mentoring Orange project teams on the Design Thinking approach to train them and make them autonomous in their agile practices.
    • Concrete support in the process, mentoring is done on ongoing projects.
    • Support through the double diamond process up to the MVP, from product or service conception to coordination with agile coaches for the delivery phase.
    • Transversal coaching of teams in the Design Thinking approach and facilitation of workshops in the B2B and Consumer sectors.
    • Analysis of user experience through on-site observations/interviews/quantitative tests with the Orange and Harris polling institute, identification of pain points, needs, and opportunities in the current customer experience.
    • Competitive benchmarking (direct and indirect) / Open mind for inspiration and positioning.
    • Facilitation of ideation workshops to define a new user-centered experience that addresses the identified pain points.

Recommendations

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Former user and 2 other people have recommended Léa

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Education

  • Master 2 (M2), Product Design specialization "New Food Practices"
    L'École de design Nantes Atlantique
    2015
    Master 2 (M2), Design produit spécialisation "Nouvelles pratiques alimentaires"
  • European Scientific Baccalaureate with an option in Visual Arts
    Guist'Hau
    2009
    BAC S Europén option Arts Plastiques

Skill set (7)

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