Freelancer profile translated to English.
Back to original languageAbout Léa
Marketing Product Manager|Beauty, Lifestyle & Luxury
My Profile
Development, operations, trade marketing, I've covered all aspects of marketing to have a complete and 360° vision of a project, from international to market, from product conception to point-of-sale activation.
Educated within major international beauty groups, I have worked on various universes: prestige and niche perfumes, makeup, skincare, gift sets & gifting, travel retail… from image projects to high-stakes business projects.
I adapt to all structures, from established Houses to developing brands.
What I focus on:
- Product concept creation: big idea, storytelling, creative universe, activation strategies
- Strategy and management of 360° launches: key message, creative territory, shopping experience, digital and POS campaigns
- Development of KCP offers and customer experiences in retail: gift sets, limited editions, Advent Calendars, Art of Gifting
- Portfolio management and range structuring: product architecture, collection coherence
- Management of communication campaigns: creative briefs, photoshoots, art direction, post-production
- Operational development of projects: references, technical documents, pre-production samples…
What sets me apart:
- A dual development + operational culture, rare in the market
- Rigor and processes acquired in large groups, with the agility of a freelancer
- A collaborative and supportive way of working, in a good mood, because a great project is also built on a positive mindset
"Alone we go fast, together we go further."
Universes:Perfumes · Makeup · Skincare · Niche · Gift Sets & Gifting
Expertise:Development Marketing · Operational Marketing · Trade Marketing · 360° Launch · Packaging · Portfolio Management
French
Native or bilingual
Spanish
Fluent
English
Conversational
Can work on-site
Paris (up to 50km), Chambéry (up to 20km)
Experience
- PUIGMarketing Product Development Manager Rabanne - Global Product ManagerLUXURY GOODSAugust 2023 - Today (3 years)Paris, FranceStrategic and operational management of campaigns (Holidays, Travel Retail)- 360° Vision: From conceptual thinking to creative direction and deployment (Graphic Identity, Packaging, Shopping Experience, POS, Digital).- Flagship Project: Creation and development from A to Z of the House's first Advent Calendar and subsequent editions (2023, 2024, 2025, 2026 Editions).- Catalog Management: Management of a complex portfolio of 150+ SKUs (Global & Exclusives), bi-axis expertise: Fragrance & Makeup.Product Development Expertise- Packaging Development: Creation of gift sets, GWPs (gifts), and Art of Gifting.- Technical Management: briefs, 3D, execution documents, and pre-production sample validation (remotely or at the factory across Europe).- Asset Production: Management of communication campaigns and packshot visuals (AD, photoshoot briefs, post-production) - approximately 40 POS and digital visuals per Christmas campaign.Management & Coordination- Supervision of an intern and coordination of key stakeholders (Operations, 360, External Agencies…)
- PUIGMarketing Product Development Manager Rabanne - Global Product ManagerLUXURY GOODSJanuary 2023 - July 2023 (6 months)Paris, FranceGlobal launch of Million Gold for Her EDP / Him EDP 2024 (Blockbuster)- Design: Participation in the creation of primary (bottles) and secondary (boxes) designs.- Visuals: Management of production (photoshoot briefs, packshots, retouching follow-up) for digital and e-retail.- Operations: Development of shopping experience tools (GWP, sampling, POS animations).Creation and launch of the Private Collection (New Niche Project)- Project Genesis: Support on a new strategic high-end segment, from conceptual thinking to launch.Creative research and operational development of primary and secondary design (lead on secondary).- Branding: Name research, claim writing, and creation of a specific "niche" visual universe.- Execution: Rigorous follow-up of product development and execution documents (print and mock-ups).
- LVMH Fragrance BrandsMarketing Product Development Manager France - Kenzo ParfumsFASHION AND COSMETICSJuly 2021 - December 2021 (5 months)Levallois-Perret, FranceBusiness Analysis & Performance Monitoring- Market Analysis: Weekly and monthly monitoring of sell-out performance (NPD Panel) for management.- Competitive Intelligence: Regular benchmarks and trend analysis to guide future launches.360° Deployment & Drive-to-Store- Launch Strategy: Participation in the design of 360° plans (drive to store, sampling, merchandising…).- Retail Activations: Operational implementation of key consumer periods.- Project Management: Management and briefing of creative agencies.Sales Force Support- Sales Enablement: Creation and development of sales and training tools for field teams (sales representatives and sales advisors).
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Education
- Grande Ecole Program & MSc International Marketing and Brand ManagementNEOMA Business School, Reims2021
- L3 Economics and Social AdministrationUniversité Savoie Mont Blanc, Chambéry2018