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Widad LWL

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Freelancer profile translated to English.
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About Widad

Specializing in instructional design and digital learning, I support companies and training organizations in the design, structuring, and digitalization of their training programs.

From needs analysis to LMS deployment, I design engaging e-learning and blended learning paths, focused on the learner experience and aligned with business objectives. My approach combines learning design, active pedagogy, and digital tools to transform expert content into effective and measurable learning experiences.

💡 What I can offer you:

• Needs analysis and pedagogical framework
• Definition of learning objectives and course architecture
• Design of training programs: in-person, remote, e-learning, and blended learning
• Pedagogical scripting and storyboard writing
• Creation of interactive e-learning modules
• Integration and deployment on LMS
• Monitoring and optimization through learning KPIs and engagement indicators

🛠 Tools and environments mastered:

Articulate 360 (Storyline, Rise), iSpring, Camtasia, Vyond, Moodle, Cornerstone, Dokeos.

I have notably designed and deployed several digital training programs for international companies, combining interactive modules, virtual classrooms, webinars, and blended learning approaches.

🎯 My goal: to transform your expert content into engaging, effective, and measurable learning experiences that truly support the skill development of your teams.
  • French

    Native or bilingual

  • English

    Fluent

  • Arabic

    Native or bilingual

  • Spanish

    Basic

Can work on-site
Paris (up to 50km)

Experience

  • malt
    Digital Learning Designer & AI Tools Specialist
    EDUCATION AND E-LEARNING
    December 2025 - Today (8 months)
    Marseille, France
    Supporting my clients (startups, trainers...) in designing and producing custom digital learning content
    Instructional Design Training and Instructional Engineering E-learning Qualiopi digital learning
  • Thales
    PEDAGOGICAL DESIGNER
    September 2024 - September 2025 (1 year)
    Thales, PB, India
    Needs assessment and analysis of training needs with managers and subject matter experts → 169 employees trained on strategic topics (connectivity, payment, identity, biometrics, cybersecurity) Deployment of multimodal internal training (in-person, remote, e-learning) → 13 courses completed Management and coordination of training programs → 3,215 training hours completed Production of digital modules using tools (Ispring, Storyline 360, Rise 360, Camtasia...) Animation of internal webinars → 30 internal webinars hosted Organization of bootcamps → 9 regional bootcamps (Europe, Asia, Latin America) Integration of modules on LMS (SCORM, xAPI, PDF, interactive videos, quizzes) Monitoring and analysis of learning KPIs (participation, completion, engagement, satisfaction rate) → 19.6 hours of training on average per employee → overall satisfaction rate: 4.4 / 5
    Learning Management System digital learning Webinars Expert Articulate 360 Storyline & Rise camatsia
  • Tudio
    DIGITAL TRAINING OFFICER
    May 2023 - September 2023 (4 months)
    Production of custom digital training modules for clients from various sectors (pharmaceutical, retail, industry...) Client needs analysis and definition of learning objectives → 5 clients Production of custom training modules on Rise 360, Storyline360, Genially, Vyond → +25 modules Integration of modules on Dokeos LMS and monitoring of professional training quality
    E-learning Dokeos LMS custom instructional designer

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Education

  • MASTER'S DEGREE IN DIGITAL SYSTEMS ENGINEERING
    VIRTUAL LEARNING SYSTEMS ENGINEERING - INSPÉ - University of Strasbourg
    2025
    MASTER EN INGÉNIERIE DES SYSTÈMES NUMÉRIQUES
  • MASTER'S DEGREE IN EDUCATIONAL TECHNOLOGY AND PEDAGOGICAL INNOVATION
    Faculty of Education Sciences Rabat
    2023
    MASTER EN TECHNOLOGIE DE L'ÉDUCATION ET INNOVATION PÉDAGOGIQUE

Skill set

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