Freelancer profile translated to English.
Back to original languageAbout Léa
Hello 👋
For over 7 years, I have been managing and optimizing online stores to improve their profitability. If you are looking for a partner who truly takes charge of your e-commerce project, from technical strategy to sales optimization, you are in the right place.
⚡️ What I do, concretely:
- Shopify Creation/Redesign: Design of your store from A to Z, theme, catalog, checkout funnel, apps.
- Daily Management and Monitoring: Complete takeover of your store (updates, catalog, bugs, maintenance, coordination of service providers).
- CRO & Data Analysis: Checkout funnel audit, user behavior analysis (heatmaps, recordings, GA4), identification of friction points and deployment of optimizations. I rely on data to make every decision.
- A/B Testing & UX: Tests on your key pages (product, cart, checkout) to validate optimizations and increase your conversion rate.
- Commercial Performance: Bundle strategy, average order value (AOV) increase, management of commercial operations, and monthly KPI monitoring.
- Visual Design: My dual creative role allows me to create your site's visuals and customize your pages for a professional and cohesive look.
✅ Why work with me:
Because I combine three essential dimensions: technical rigor, design sensibility, and data analysis. I don't just maintain a site; I analyze it, test it, optimize it, and make decisions based on your real numbers.
🔥 My playground:
Shopify, Figma, GA4, Microsoft Clarity, A/B testing, Hotjar.
▶️ I work remotely or in the Île-de-France region for one-off missions (audit, creation, redesign) or long-term support.
French
Native or bilingual
Remote only
Primarily works remotely
Experience
- Mosaïqu'ellaStrategic & Business Redesign on ShopifyE-COMMERCEMay 2025 - April 2026 (11 months)Paris, France
- Complete redesign of an "aging" site that was no longer converting into a modern, current, and inspiring platform.
- Target repositioning: Shift from a purely technical and B2B positioning to a "mass market" approach accessible to beginners.
- Well-being vision: Strategic thinking to address an audience seeking to relax and "disconnect from screens" through a creative manual activity.
Conversion Levers (CRO):- Inspiration Marketing: Creation of dedicated pages for creative ideas to help new customers visualize their mosaic projects.
- AOV Optimization: Strategic implementation of Bundles and "all-in-one Mosaic Kits" to facilitate the purchase process.
- Pedagogical Simplification: Simplification of technical language from the homepage to reassure and guide novice customers.
- Purchasing Journey: Complete optimization of the checkout funnel to remove sales friction.
- Still and SlowE-commerce ManagerE-COMMERCEJanuary 2026 - Today (7 months)Paris, France
- Performance Monitoring: Rigorous analysis of key performance indicators (KPIs) and monthly formulation of strategic optimization recommendations.
- Redesign Participation: Technical and strategic collaboration to modernize the platform and optimize navigation.
- Store Administration: Creation of product pages, daily technical maintenance (bug support).
- SéfiaE-commerce and CRO ManagerE-COMMERCEJanuary 2026 - Today (7 months)Paris, France
- International Management: Optimization of customer experience by geographical area (DOM-TOM) and specific strategy for pharmacy sales.
- Technical Expertise: Creation of 100% custom sections in Liquid code and advanced metadata management to personalize pages.
- Operational Management: Creation of product pages (including visuals), bug fixing, and Shopify app setup.
- Continuous Optimization: Launching A/B tests and weekly KPI monitoring to maximize conversion.
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Education
- Master 2 in E-business and Digital TransformationEfreitech - Paris2021