Freelancer profile translated to English.

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Description

Do you want to create a strong universe and experience for your brand?

You're in the right place.

I'm Léa, Art Director and Brand Strategist.

You have a vision or an identity in mind, I help you materialize it.

Every year, new brands emerge, and it's vital to stand out with a unique and coherent identity.

A beautiful graphic charter or a good product are no longer enough: without a clear and powerful message, you risk losing customers and missing opportunities.

You want to (re)create a brand from a clear vision, that naturally attracts your ideal customers, is aligned with your values (all within an engaged community).

This is the power of a well-thought-out brand strategy + well-executed art direction.

My mission: to help you translate your ideas into a strong brand, turning "what ifs" into "I did it".

The 5 pillars:

**Strategy & Fundamentals**: Identity, mission, values, positioning

**Art Direction**: A coherent and recognizable visual identity

**Storytelling & SEO**: Words that make an impact and position you durably

**Branding & Digital Marketing**: Effective deployment on the right channels

**Launch Plan & Support**: Clear and strategic launch

3-Step Process:

1/ Initial written exchange to understand your needs

2/ Free 30-minute discovery call, no commitment

3/ Clear proposal and start of the mission

📩 Contact me now, I'm very responsive!

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Paris (up to 50km)

Ocean's Light
Digital Design and Art Direction Manager
July 2025 - August 2025 (1 month)
English yacht rental and sales company.

The need: build a ready-to-use showcase website to be populated + explanations and maintenance.

Implementation:
- Creation of pages (Home, Sell/Charter, Yacht page, Contact, About).
- Form setup.
- Marketing and communication recommendations.
- SEO implementation on pages (excluding boats).
UX/UI Designer
Singulaera
Brand Strategist, Art Director & Branding
January 2025 - Today (1 year and 7 months)
Translate ideas and challenges faced by brands into intuitive and relevant solutions.
Brand Strategy Marketing Branding & Identity Visual Identity Innovation and Design Thinking
The Vibz
Communication and Marketing Manager
September 2019 - July 2020 (10 months)
Support for incubated start-ups in developing their communication and creating ready-to-use, effective, and sustainable strategies in a team environment.
In partnership with IUT Cergy-Pontoise.

Case: The Vibz

The need: build a communication and marketing strategy aligned with their values and logo.

Implementation:
- Creation of a strategy and editorial calendar.
- Exploration phase of different brand universes.
- Structuring and implementation of a launch plan (online presence, pitch, initial content).
- Graphic design (print and digital).

Result: The brand found an identity that suited it, as well as graphic elements for its application. Recommendations were made for communication and marketing.
Graphic Design Digital Communication Communication Strategy Visual Identity Branding