LPFreelancer profile translated to English.
Back to original languageAbout Léa
What if your social media told your story, simply and with impact?
I design tailor-made strategies, create content that truly speaks to your audiences, and ensure translation that preserves your authenticity (FR/EN).
Result? A consistent presence that strengthens your credibility and attracts your ideal clients.
With nearly 8 years of experience in communication and marketing, including over 5 years passionately creating content, I've had the opportunity to help various brands reveal their identity and authentically reach their audiences. This experience allows me to understand your needs and offer you personalized, effective, and human solutions.
French
Native or bilingual
English
Native or bilingual
Italian
Basic
Can work on-site
Nice (up to 15km)
Experience
- Opimian Wine Club de VinMedia Relations ManagerMay 2022 - May 2024 (2 years)Montreal, QC, Canada➣ Brand and community management on social platforms (Facebook, Instagram, Youtube, and Linkedin),➣ Responsible for the brand's daily social media operations,➣ Content creation and scheduling for all social media platforms,➣ Monitoring platform trends, communities, and formulating recommendations,➣ Creation of key messages for organic, paid, and boosted campaigns,➣ Maintain and update the social media editorial and content calendar, write copy, create visuals, UGC,➣ Generate and nurture leads on social networks (business development),➣ Participation in briefings and collaboration with marketing team members,➣ Research innovative opportunities and methods to drive our content strategy,➣ Establish and maintain relationships with producers and community members,➣ Creation of performance measurement and content analysis reports, ➣ Responsible for press and media relations, external marketing.➣ Influencer marketing.
- TONIC DNACommunications and Social Media CoordinatorJanuary 2021 - May 2022 (1 year and 4 months)Montreal, QC, Canada➣ Manage and create content published on social networks (FR + EN) and the online community;➣ Write, edit, and produce content necessary for the deployment of internal and external digital marketing campaigns for the studio;➣ Develop strategies to increase subscriber numbers and stimulate engagement on social networks;➣ Develop strategies to affirm the company's brand image;➣ Business development;➣ Submissions to festivals/contests;➣ Public relations, press release writing; newsletters➣ Update and maintain the social media calendar;➣ Measure and analyze the impact of actions taken and produce performance reports/initiative reviews;➣ Planning, implementation, management, and monitoring of paid campaigns on various platforms;➣ Innovate and propose marketing actions to implement, in collaboration with the team.
- Les Grands Ballets Canadiens de MontréalCommunications and Social Media CoordinatorOctober 2019 - September 2020 (11 months)Montreal, QC, Canada➣ Develop and implement the social media communication strategy to increase the visibility of Les Grands Ballets, its shows, and other entities;➣ Define the editorial line, ensure the daily management and animation of social media;➣ Ensure the reputation of Les Grands Ballets, monitor conversations, and respond to statuses and questions from people on various networks;➣ Develop editorial calendars and produce or adapt a variety of original content (texts, photos, videos, infographics, events, etc.) for social networks while coordinating work with external suppliers (quotes, approval);➣ Conduct competitive intelligence on social media;➣ Submit weekly social media performance reports and present optimization recommendations;➣ Formulate improvement recommendations;➣ Participate in the development of the overall content marketing strategy;➣ Produce show evening programs and collaborate on writing, translation, and revision of all communication tools (Web and print), in French and English; ➣ Ensure quality control, adherence to deadlines and budget, and achievement of objectives;➣ Ensure compliance with brand graphic standards, photo credits, artistic credits, and logos of sponsors or partners;➣ Participate in traditional communication activities;➣ Collaborate with various internal stakeholders on projects aimed at informing our clientele;
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Education
- Cybersecurity Awareness TrainingCybersecurity Awareness Training
- Ecology: Ecosystem Dynamics and Conservation Chimpanzee Behavior and ConservationEcology: Ecosystem Dynamics and Conservation Chimpanzee Behavior and Conservation