Leannis Lebron

Amazon Specialist. Seller and vendor account management. Brand and visual content management. Sales analysis and control.

Client Management:

- Continuous communication with clients.

- Ensure client satisfaction.

- Gain a deep understanding of client needs and objectives.

- Identify and propose growth opportunities.

- Anticipate problems and propose solutions.

- Strengthen relationships and foster retention.

Business Consulting:

Lead consulting projects:

- Market studies

- Current situation audit

- Sales (sell-in/sell-out) and cost analysis

- Internationalization strategy

Marketplace Strategy:

Develop and implement marketplace strategy to provide value to consumers and competitiveness to clients:

- Marketing plan (SEO, branding, and promotions)

- Sales plan (Amazon ads and pricing strategy)

- Logistics plan (FBA/FBM)

- Data analysis and reports for continuous improvement

- Performance and account status reporting

- Lead operational team

Market Operations:

Lead a team of 5 specialists to carry out account operations:

- Keyword research, Amazon SEO, and listing creation

- Amazon offers and promotions

- Brand content (Store and A+ content)

- Logistics support (orders, returns, shipments, stock, and incidents)

- Regulatory compliance requirements

Business Development:

- Support commercial strategy

- B2B sales

- Consultative selling

- Create presentations and proposals for potential clients.

Additional Tasks:

- Help develop the agency's value proposition and define internal processes.

- Discover new technological opportunities to identify potential improvements in current workflows.

- Contribute to the agency's blog with Amazon-related articles.

- Train new account management team members.

Training aimed at students and/or professionals who wish to learn how Amazon works from a business perspective and as a marketing professional.

Miami Dade College (Masterclass 2022)

Business Innovation Center Students and Faculty

IAB (Masterclass 2022)

Open course Professionals

IED Madrid (Masterclass academic year 2020, 2021, 2022 & 2023)

Digital Marketing Postgraduate Program

Content:

- Amazon Ecosystem

- Business Models

- Logistics Models

- SEO Positioning

- Amazon Sponsored Ads

- Marketing Actions

- Marketing and Sales Strategies