Freelancer profile translated to English.
Back to original languageAbout Léane
Hello and welcome to my profile! 👋
With 6 years of experience, including 3.5 years with renowned agencies like JVWEB, I don't just manage your campaigns: **I structure your growth**.
I've managed strategic accounts investing up to€300k/month, deployed across 10+ countries**. This experience has taught me one thing: **performance doesn't come from luck, but from an impeccable technical structure.
🚀 MY ADDED VALUE: Feed Expertise
Where many account managers stop at keyword purchasing, I dive into the engine. **An expert on Channable**, I clean, enrich, and segment your product feeds.
👉 **Result**: Your Google Shopping campaigns are better targeted, you no longer spend budget on unprofitable products, and **your ROAS takes off**.
🎯 MY SERVICES
- **360° Audit**: Analysis of the existing situation, detection of budget leaks and opportunities.
- **Monthly Management (Setup & Scale)**: Google Ads & Microsoft Ads.
- **Feed Management**: Audit & Advanced Feed Configuration.
- **Tracking & Data**: Support on data reliability (GA4).
- **Training, supervision, and coaching**.
👩💻 MY PERSONALITY & METHOD
I am **autonomous, straightforward, and organized**. I like things to move forward. With me, you get the **quality of service of a large agency, with the responsiveness and closeness of a freelancer**.
- **Impeccable Technicality**: Capable of managing business strategy AND technical blockages. For very complex configurations (API, specific tracking), I can rely on a dedicated senior technical resource as a backup if needed.
- **Total Transparency**: No unnecessary jargon. You remain the owner of your accounts and your data.
☀️Looking for an efficient and meticulous partner to take your campaigns to the next level?
Let's discuss your goals during an initial chat!
French
Native or bilingual
English
Fluent
German
Basic
Can work on-site
Montpellier (up to 50km), Lyon (up to 50km)
Experience
- JVWEBE-commerce & Feed / Lead Gen SEA ConsultantSeptember 2023 - Today (2 years and 9 months)Montpellier, FranceManagement of a portfolio of strategic accounts (Key Accounts & International E-tailers).Within an agency recognized for its technical expertise, I helped brands accelerate their digital growth.Key Missions:
- Strategy & Scale: Management of significant advertising budgets (up to €300k/month) with strict profitability objectives (ROAS, POAS, CPA/CPL).
- International: Deployment and harmonization of campaigns across 10+ countries.
- Feed Expertise (Feed Management): Advanced use of Channable to optimize Shopping and Marketplace distribution. Feed cleaning, conditional rules, and custom labels.
- Analysis & Rigor: Account audits, continuous A/B testing, and Data Studio / Looker Studio reporting.
Supported clients in the sectors: Retail, Health, Fashion & Wellness, Apps, and Real Estate. - SODIGIXSEA Account ManagerJanuary 2022 - September 2023 (1 year and 8 months)Operational management and optimization of acquisition campaigns.First significant experience in a digital agency, focused on the performance of paid channels.**Missions**:
- **Campaign Setup**: Creation and structuring of Google Ads accounts (Search & Display).
- **Daily Management**: Bid optimization, keyword and search term management.
- **Client Relations**: Support, strategic advice, and monthly results presentation.
- **Audit**: Identification of growth opportunities for SME accounts.
This experience allowed me to develop a rigorous work methodology and perfect mastery of advertising interfaces.
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Education
- Master Expert in Digital StrategyDigital Campus
- Professional Bachelor's Degree in Digital Communication and MarketingUniversité Lyon 3ème