Leandro Sánchez

I lead the UX strategy, defining clear objectives and identifying innovation opportunities in digital products. I coordinate a team of designers in collaboration with product, technology, and artificial intelligence, aligning design decisions with the business vision. I work with the Operations lead to ensure the correct implementation and adoption of the Design System, ensuring the team uses it consistently and effectively across all projects. I design and drive user research initiatives (interviews, usability testing, qualitative and quantitative analysis) to validate strategic decisions. I measure the impact of UX on key projects and evaluate team maturity, using experience and growth metrics to ensure continuous improvement. I guide and mentor junior and senior designers, driving career plans and skill development.

Key Achievements:

• - We elevated the team's UX maturity from level 3 to level 4 according to the Nielsen Norman Group model in just one year, thanks to the standardization of processes, improvement in research, and adoption of experience metrics in key projects.

• - We reduced early validation time with users and stakeholders by 40% through the creation of interactive prototypes with Figma + AI, accelerating strategic decision-making and reducing rework in development.

• - Consolidation of a team of 8 designers, with career plans and continuous training.

I defined the product-level UX strategy, participating in workshops with stakeholders and proposal presentations. I conducted user research and prototyping to optimize experiences in financial products. I implemented Design Thinking and Service Design processes, generating improvements in onboarding and retention.

Design of experiences for AI solutions and chatbots, applying conversational design and UX methods (card sorting, intent mapping, Wizard of Oz, user journeys).

Leadership of information architecture and development of high-fidelity prototypes. Facilitation of co-creation workshops with stakeholders and technical teams (design studios, intent definition, role-playing).

Key Achievements:

• - Transactional chatbot that reduced call center calls by 40% and increased self-service by 35%.

• - Early validation of conversational flows through Wizard of Oz tests, which allowed a 30% reduction in iteration times in chatbot development.