Leandro Pestana

As Martech Manager, I led a multidisciplinary team of designers, developers, BI analysts, SEO specialists, and digital agencies. I directed over 50 digital projects that successfully integrated UX, technology, data, and media. A key focus of my role was structuring the Martech department by uniting CRM and BI with our existing Digital Platforms and SEO operations. Additionally, I built and managed the SEO area for over 10 projects, driving over 500% growth in just two years.

As Technology Area Manager at Cafehyna (Hypera Pharma's Communication Hub), I led a team of UX/UI designers, developers, and SEO, CRM, and BI specialists. In collaboration with other leaders, I defined communication strategies, metrics, and technical scope for consumer-oriented digital projects, ensuring alignment with business objectives and the target audience. I oversaw and validated the entire project lifecycle, from research, scope, and prototyping to testing and content creation. My role also included integrating data capture tools, lead management via CRM, implementing tagging, and monitoring performance through comprehensive dashboards. Furthermore, I led the implementation and management of the company's SEO department, played a key role in developing the CRM area and implementing Salesforce, and successfully managed a portfolio of over 50 institutional and branded websites.

As a Senior Digital Designer and team leader, I actively worked on various digital projects, including websites, portals, and applications, managing both interface design and front-end development. My role involved conducting thorough online and desktop research to define project scopes directly aligned with business needs. Additionally, I was responsible for creating high and low-fidelity prototypes, generating SEO and performance reports, and constantly implementing process improvements to optimize project delivery.