About Leandro
French
Native or bilingual
English
Fluent
Portuguese
Native or bilingual
Spanish
Conversational
Experience
- SweesherDigital Project ManagerBANKING AND INSURANCENovember 2021 - February 2024 (2 years and 3 months)Paris, FranceParticipation in the development of the company's digital and marketing strategy.🔹 Project Management: steering marketing actions and coordinating between creative and operational teams.🔹 Visual Identity Creation: graphic design and consistency of the brand guide across all media.🔹 Acquisition Strategies: definition and implementation of communication plans and advertising campaigns.🔹 Ads Campaigns: creation, management, and monitoring of Meta Ads & Google Ads campaigns.🔹 Content Strategy: development of a coherent and high-performing editorial line.🔹 KPI and ROI Monitoring: performance analysis and optimization recommendations.💡 Developed Expertise: project management, digital acquisition, content, and marketing performance.
- Myria AgencyDigital Strategy ConsultantCONSULTING AND AUDITSApril 2022 - Today (4 years and 4 months)Paris, FranceI support creators and entrepreneurs in structuring their business and building a clear, profitable, and coherent digital strategy.🔹 Strategic Audit: identifying growth levers and bottlenecks.🔹 Positioning & Offer: defining a clear and differentiating direction.🔹 Digital Strategy & Acquisition: building a realistic and measurable action plan.🔹 Branding & Communication: creating a universe aligned with the vision and objectives.💡 Expertise: strategy, acquisition, branding, communication, performance.Mission: to help creators and entrepreneurs think like strategists and transform their digital presence into a true growth lever.
- SoneparDigital Brand ManagerRETAIL (LARGE RETAILERS)March 2024 - April 2024 (2 months)Boulogne-Billancourt, FranceManaged the digital strategy and brand communication for the Sonepar group, a major player in B2B distribution.🔹 Development and deployment of online visibility strategy (SEO, content, campaigns, social media).🔹 Coordination of digital projects: page redesigns, display campaigns, newsletters, marketing automation.🔹 Management of performance indicators (traffic, engagement, conversion).🔹 Support for internal entities on brand consistency and digital communication.💡 Developed Expertise: digital brand strategy, project management, multichannel communication, marketing performance.
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Education
- MBA Chief Digital OfficerESG
- Bachelor of Science in WebMarketingItis Formation2021