Freelancer profile translated to English.

Description

International Trade graduate with an MBA and a Master's in Digital Marketing (ENEB) and extensive experience in leading brand, trade marketing, and digital marketing strategies in the FMCG, health, and entertainment sectors. Over the past years, I have managed multidisciplinary teams, handled marketing budgets, and launched omnichannel campaigns that boosted visibility and qualified traffic for business units.

I am interested in exploring opportunities where I can contribute to building strong brands and scaling digital and commercial channels.

Industry field of expertise

Languages

Spanish
Native or bilingual

Workplace preferences

Can work on-site

Madrid (up to 50km)

REM MEDIA & CONSULTING
Key Account Manager
DIGITAL AND IT
March 2024 - September 2024 (6 months)
Caracas, Venezuela
• - Liderar estrategias integrales en la gestion de cuentas para impulsar el crecimiento y la satisfaccion del cliente.
• - Mantener relaciones solidas con cuentas clave, asegurando una comunicación fluida y un entendiemiento de sus necesidades y objetivos.
• - Monitorear el rendiemiento de las campañas gestionando informes que permiten la toma de decisiones para optimizar estartegias comerciales.
• - Trabajar de la mano con los equipos de marketing, diseño y operaciones para garantizar la entrega efectiva de servicios, alineando esfuerzos para maximixar los resultados.
Business Unit Strategy Google Ads Meta Ads Social Media Marketing Branding & Identity
CELULOSA INDUSTRIAL, C.A. (ANAYANSI, C.A.).
Marketing Lead
April 2023 - March 2024 (11 months)
• - Develop tactical strategies to position the brand and provide it with market recognition.
• - Work on sales strategies aimed at directly boosting the brand's portfolio.
• - Coordinate and implement promotional activities to contribute to brand positioning through BTL / ATL promotion.
• - Implement digital strategies and create content calendars for social media management by the advertising agency.
• - Manage Social Media Marketing.
GRUPO LOS SAUCES (CLINICA LOS SAUCES).
Marketing and Communications Manager.
February 2021 - January 2023 (1 year and 11 months)
Develop tactical strategies for brand positioning and drive qualified traffic to business units.
• - Execute marketing campaigns that ensure success and manage their implementation from start to finish.
• - Explore a wide variety of organic and paid acquisition channels, including content creation, content treatment, pay-per-click campaigns, management.