Freelancer profile translated to English.
Back to original languageAbout LĂ©andra
LĂ©andra Buchet
Freelance Digital Communication & Marketing
Hybrid profile: strategy, creation & field execution.
Want to boost your communication without spending your evenings on it?
Good news: I transform your ideas into impactful content, your networks into growth levers, and your digital strategy into an efficient, coherent, and high-performing system.
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🚀 What I bring to your brand
Clear strategy. Agile execution. Content that converts.
From creation to optimization, I support you with all your needs:
• Creation of impactful content (posts, visuals, short videos, newsletters…)
• Social media management & engagement (LinkedIn, Instagram primarily + Facebook)
• Emailing campaigns & targeted advertising
• Automated LinkedIn digital prospecting (hello Waalaxy 👽)
• Creation of materials (slides, landing pages, flyers, cards…)
• External & internal communication (B2B / B2C)
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🎯 Why work together?
Because I combine marketing rigor + operational creativity, without unnecessary jargon.
In 5 years, I have supported VSEs, SMEs, and large corporations on missions requiring: quick understanding, even faster adaptation, and delivery of concrete results.
My approach:
✔️ Strategic, but pragmatic
✔️ Creative, but ROI-oriented
✔️ Professional, but always with a smile
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🌍 Who I am
Originally from Roanne, trained in Marseille & Lyon, I spent a year in Australia to perfect my English (TOEFL validated) and broaden my horizons.
Passionate about food, cinema, travel, and sports, I enjoy dynamic and meaningful projects.
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🔧 Key Skills
• Editorial & marketing strategy
• Social media management (LinkedIn & Instagram primarily)
• Emailing, digital advertising, LinkedIn prospecting
• Design of materials (posts, emails, PPT, LP, flyers…)
• Internal & external communication
• Adaptability & teamwork
French
Native or bilingual
English
Fluent
Can work on-site
Roanne (up to 50km), Lyon (up to 10km)
Experience
- LA GAZETTE DU LABORATOIRECommunication & Marketing Officer.PRESS AND MEDIAJanuary 2024 - Today (2 years and 7 months)Roanne, FranceCommunication & Marketing Officer. Management of social media, content creation, and community engagement. Optimization of B2B prospecting campaigns via Waalaxy. Steering of advertising and emailing campaigns to enhance visibility and engagement. Definition of B2B/B2C communication strategy and performance analysis.- Social Media Management (Facebook, LinkedIn, Instagram, X): digital strategy development, content creation & community engagement.- B2B Prospecting via Waalaxy: implementation and optimization of automated campaigns on LinkedIn.- Creation of materials for our events: media kit, flyers, posters, banners, business cards, posters...- Digital Advertising: sponsored campaigns on LinkedIn & Instagram Ads, performance monitoring.- Emailing Campaigns: creation, sending, and analysis of advertiser campaigns.- Communication Strategy: definition of B2B and B2C axes, annual action planning.- Analysis and Reporting: KPI monitoring (engagement, conversions, ROI) and strategic recommendations.- Print Creation (tarpaulins, posters, banners, flyers, business cards...)
- Cegid - GlobalMarketing Project Manager for the CPA/SB Business Unit.SOFTWARE PUBLISHINGJanuary 2022 - January 2023 (1 year)Lyon, FranceMarketing Project Manager for the CPA/SB Business Unit. Define, execute, and manage actions defined by the implementation of the marketing plan. Management of internal and external marketing/communication actions to promote Cegid CPA/SB services and enhance the image of collaboration among accounting firms.- Creation of the Collaborative Marketing Plan and management of defined actions- Steering, coordination, monitoring, and execution of CPA/SB campaigns- Monitor and Analyze KPIs of CPA/SB marketing campaigns- Updates and creation of our various materials (Wordpress, Turtl, Article, Community, Product Sheets, Header, LinkedIn Post, PPT, Pitchy...)- Coordinate the actions of Internal stakeholders (experts, sales teams, PMM..) & External stakeholders (agencies, service providers..)
- GEPAROCommunication & Marketing OfficerCONSULTING AND AUDITSMay 2023 - October 2023 (5 months)Roanne, FranceCommunication & Marketing Officer for various companies in the Roanne area. Support and development of the communication/marketing department of companies from A to Z according to their needs.- Development of a communication strategy- Implementation of a graphic charter- Adaptation of all materials- Internal & External Communication- Setup and management of Amazon & Cdiscount Marketplaces- KPI Monitoring & Analysis- Social Media: Facebook & LinkedIn- Events (trade shows, seminars, partner evenings..)- Emailing campaigns...
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Education
- MASTER Marketing & Digital Business (work-study)ESDES2022MASTER
- BACHELOR - Digital Marketing & Social Media (work-study)DIGITAL COLLEGE2020BACHELOR