About Léana
My involvement covers both strategy and content creation:
English
Fluent
French
Native or bilingual
Experience
- MyFaktorySEO & Pinterest Content StrategyApril 2026 - June 2026 (2 months)January 2025 - December 2025 (11 months)Schiltigheim, FranceImplementation and deployment of a Pinterest strategy dedicated to a wallpaper e-shop, with a clear objective of generating qualified traffic to product pages.The strategy was based on a sustained and structured presence on Pinterest, conceived as a visual search engine for e-commerce.Missions carried out:definition of a Pinterest strategy focused on e-commerce acquisition,creation and distribution of 5 pins per day, continuously,design of Pinterest pins optimized for SEO (keywords, titles, descriptions),systematic redirection of pins to the e-shop product pages,structuring of boards to enhance the visibility of collections.This strategy established Pinterest as a regular acquisition lever, generating qualified traffic to products and strengthening brand visibility over time.
- La Touche OriginaleE-commerce Pinterest StrategyE-COMMERCEJanuary 2025 - December 2025 (11 months)Schiltigheim, FranceImplementation and deployment of a Pinterest strategy dedicated to a wallpaper e-shop, with a clear objective of generating qualified traffic to product pages.The strategy was based on a sustained and structured presence on Pinterest, conceived as a visual search engine for e-commerce.Missions carried out:
- definition of a Pinterest strategy focused on e-commerce acquisition,
- creation and distribution of 5 pins per day, continuously,
- design of Pinterest pins optimized for SEO (keywords, titles, descriptions),
- systematic redirection of pins to the e-shop product pages,
- structuring of boards to enhance the visibility of collections.
This strategy established Pinterest as a regular acquisition lever, generating qualified traffic to products and strengthening brand visibility over time. - Fidji StudioSEO & Pinterest Content StrategySOCIAL NETWORKSFebruary 2018 - Today (8 years and 5 months)Lyon, FranceDesign and deployment of SEO and Pinterest content strategies, conceived as long-term organic acquisition levers.My role involves structuring complete content ecosystems, from defining topics and search intents to content creation.Main missions:
- development of SEO and Pinterest content strategies aligned with visibility objectives,
- keyword research and search intent analysis,
- structuring of SEO editorial plans,
- writing blog posts optimized for natural referencing,
- creation of Pinterest content (posts and pins) focused on traffic,
- optimization of Pinterest â blog user journeys to generate qualified and sustainable traffic.
The content is designed to be readable, useful, and long-lasting, with particular attention paid to structure, clarity, and overall consistency.
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Education
- Master 2 - Marketing and Fashion Management - Specialization Graphic DesignUniversity of Fashion2017
- Stylism and Pattern MakingNational Center for Distance Learning2016