Leana Schwirten

I support teams and founders in turning strategy into execution - with a focus on project management, business operations, and effective ways of working.

I’m looking to collaborate with companies that need support in one or more of the following areas:

My background includes working closely with founders and leadership teams in fast-paced, impact-driven environments. I combine strategic thinking with hands-on execution and a strong focus on clarity, ownership, and momentum.

I’m especially interested in projects where I can:

Available for part-time or project-based engagements (remote or Berlin-based).

Building her&me from the ground up - a female matchmaking & community platform designed to help women form deep, meaningful friendships and real-life support networks.

As founder, I own everything from product vision and brand strategy to community building. This means wearing many hats simultaneously: defining the product roadmap, running a beta community, developing investor materials, organizing IRL events, and managing partnerships — all while keeping the vision sharp and the execution moving.

What I'm building and learning:

Running her&me has pushed me to develop a founder's toolkit across disciplines. On the product side, I've worked with tools like Lovable and Supabase to build and iterate. On the business side, I'm actively crafting pitch narratives, and stress-testing revenue models across B2C memberships, B2B partnerships, and community experiences.

Community building has been its own discipline - understanding when organic engagement signals the right moment to migrate users, how to design onboarding that creates belonging, and how to build a brand voice that feels real, not corporate.

Most importantly: I'm learning what it actually takes to build something from zero. How to make decisions without perfect information. How to keep momentum when everything is undefined. And how to lead - even when you're the only one in the room.

• • conceptualised and prototyped four new high-impact revenue streams with commercial impact up to €100 M+

• • led complex strategic projects such as cross-functional go-to-market from strategy to launch in under 6 months and across more than five workstreams

• • created executive-level strategic updates and decision briefs for senior leadership; developed strategic materials and analysis to support investor communications and fundraising activities