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Léana GuionnetLG

Léana Guionnet

Customer Retention Specialist / Success Manager

€330/day
Angoulême, FR
3-7 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Léana

With over five years of experience in customer relations and loyalty, I now support companies as a freelancer to optimize their customer satisfaction and strengthen retention.

After holding the positions of Customer Success Manager and Customer Retention Specialist, I have developed solid expertise in B2B client management, analysis of user behaviors and needs, implementation of anti-churn strategies, and improvement of the customer experience.

By combining listening, analysis, and personalized advice, I help you maximize loyalty, understand your customers, and implement solutions adapted to your business, while ensuring the improvement of your customer service's overall satisfaction and performance.

Onboarding

Welcome new clients
- Monitor their understanding of products or services and assist them in their use
- Reminder/presentation of contractual terms, answers to questions or objections

Close Support

Regular contacts and follow-up to build a trusting relationship with customers
- In-depth discussions to gather customer feedback on their products or services to ensure their satisfaction
- Anticipate/identify needs to propose adequate solutions and foster loyalty

Lead Detection, Upsell/Cross-sell

- In-depth knowledge of different offers
- Targeting customer needs to guide them towards offers adapted to their needs and provide them with real added value

Retention

- Knowledge of different types of at-risk customers
- Identification of motivations
- Response to objections: performance, ROI, competition
- Implementation of loyalty levers
- Customer follow-up

Available and responsive, do not hesitate to contact me to discuss your needs.
Léana
  • French

    Native or bilingual

  • English

    Fluent

  • Spanish

    Conversational

  • German

    Basic

Remote only
Primarily works remotely

Experience

  • Planity
    Customer Retention Specialist
    February 2025 - Today (1 year and 6 months)
    Reduction of company churn and customer loyalty (VSEs/SMEs in the beauty and wellness sectors)
    - Management of cancellation requests
    - Identification of customer needs and issues
    - Proposal of adapted solutions
    - Assistance to clients in optimizing their solution
    - Personalized follow-up
    - Upsell, Cross-sell
    - Negotiation
    - Loyalty building
    - Customer experience improvement
    Customer Relationship Management (CRM) Customer Loyalty/ Retention Digital Communication Planity
  • Solocal Group
    Customer Success Manager
    PRESS AND MEDIA
    October 2021 - February 2025 (3 years and 4 months)
    Angoulême, France
    Support of clients (VSEs/SMEs) in their online visibility and digital communication:
    - Management and follow-up of a client portfolio
    - Monitoring of the digital solution and KPIs, visibility audits, and optimization recommendations
    - SEO and graphic audits and recommendations for websites
    - Audits and analysis of the performance of SEA campaigns and other digital products
    - Upsell, cross-sell
    - Development of customer loyalty
  • Association Esprit Libre
    Communications Officer
    PRESS AND MEDIA
    April 2021 - August 2021 (5 months)
    Montpellier, France
    Within an association aimed at emancipation through culture:
    - Creation of communication materials (flyers and posters)
    - Organization and facilitation of cultural workshops for all (music, reading, sports)
    - Design of a social media strategy aimed at the digital transformation of the association

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Education

  • DUT Techniques de Commercialisation
    IUT Poitiers-Chatellerault-Niort
    2021

Skill set

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