Freelancer profile translated to English.

Description

Art Director & UX/UI Designer, e-commerce specialist

With 8+ years of experience in interface design and art direction, I help ambitious e-commerce businesses and brands transform their websites into true conversion drivers.

🚀 What I bring: clear, modern, user-centered interfaces optimized for experience, engagement, and conversion.

🚀 For whom: online stores (Shopify, Prestashop, Sylius), lifestyle/fashion brands, Food, SMEs/startups, growing startups.

🚀 What you gain: a coherent + ergonomic + high-performing design = better user experience, optimized conversion rates, strong brand image.

I combine graphic sensibility, UX understanding, and strategic rigor, a triple axis essential for ambitious e-commerce projects.

Feel free to contact me to discuss your project!

Industry field of expertise

Languages

English
Fluent
French
Native or bilingual

Workplace preferences

Can work on-site

Paris (up to 20km)

Agence WEEBY
Art Director & UX/UI Designer
E-COMMERCE
January 2022 - Today (4 years and 5 months)
Paris, France
Design and optimization ofe-commerce web interfacescombining aesthetics, UX performance, and business efficiency.

**Involvement across the entire design chain**: UX audit, wireframes, UI design, art direction, and support for technical teams through to production.

🎯Key missions:
• Complete redesign of e-commerce sites focused on UX & conversion (CRO)
• Analysis of user journeys & UX/UI audits
• Creation of wireframes, prototypes, and high-fidelity mockups (Figma)
• UX testing, front-end quality assurance, and quality monitoring before launch
• Digital art direction & brand identity adaptation
• Creation of brand guidelines (logos, colors, typography, UI kits)
• Design of advertising visuals (ads) focused on acquisition
• Design of CRM templates & newsletter campaigns
• Preparation of creative responses to tenders
• Structuring and development of the agency's design department (process & methodology)

⚙️Tools:
Figma · Adobe Creative Suite · Shopify · WordPress · Klaviyo · Mailchimp · BugHerd · Notion
UX Design UI Design Art Direction Prototyping Interface Design
On sème en ville
Art Director & Co-founder
ARTS AND CRAFTS
May 2020 - Today (6 years and 1 month)
Paris, France
Co-creation of a socially responsible brand offering illustrated kits for urban gardening.
Complete management of art direction, communication, and illustration for the project.

🎯 Missions:
• Creation of the visual identity & original illustrations
• Photo art direction & product design
• Development of the editorial strategy (social media, newsletters)
• Design of print & digital materials
• Management of the crowdfunding campaign

🚀 Results:
• Successful brand launch
• Ulule campaign funded at 300%
• Creation of an engaged community around the visual universe

⚙️ Tools:
Adobe Suite · Mailchimp · Instagram · Ulule
Art Direction Illustration Visual Communication Branding
Marques & agences
Freelance Art Director
DIGITAL AND IT
March 2019 - Today (7 years and 3 months)
Support for brands, major retailers, and independent clients on branding, communication, and art direction projects, with a tailor-made approach adapted to each brand's universe.

🎯 Missions:
• Creation of visual identities & brand guidelines
• Logotypes & multi-support variations
• Design of print & digital materials
• Art direction and production monitoring
• Collaboration with agencies and creative teams

👥 Notable clients & collaborations:
Collaboration with Malherbe Paris agency
Auchan · Huawei · Honor · Boulanger · Barnes · Guy Hoquet · Krefel

Independent clients: concept stores, guest houses, wine merchants, artists, fashion designers
Graphic Design Art Direction Visual Identity Branding