About Léa
French
Native or bilingual
Experience
- IndépendantMarketing Manager: Website & Social MediaJuly 2021 - Today (4 years and 11 months)Freelance Marketing Manager, I help you increase your online visibility and conversions through:✅ Improving your website's SEO and user experience.- Website creation via Wordpress & Elementor- SEO optimization- Persuasive wording focused on conversion✅ Creating social media content to provide you with consistency, clarity, and authority in your field.𝗧𝗵𝗲 𝗦𝗲𝗿𝘃𝗶𝗰𝗲𝘀➡️ I adapt to your needs.You can:👀 Get a diagnosis and action plan on the topics that interest you.🧠 Be trained to become autonomous.🌟 Request full management of certain channels to free up your time.To get to know me better, feel free to check out my LinkedIn content!
- Ammann GroupMarketing Manager France & EuropeCIVIL ENGINEERINGApril 2021 - July 2021 (3 months)Paris, FranceMARKETING BUDGET:- 2021 Marketing Budget Review & 2022 Budget Development: cost allocation, observed conversions, areas for improvement, and introduction to digital marketing actions.DAILY ACTIONS:- Contact and regular collaboration with industry journalists in France.- Review and optimization of Google Ads campaigns.- Collaboration with marketing teams across Europe to highlight actions taken in France.- Website updates.
- IremosCommunication Project ManagerCONSULTING AND AUDITSFebruary 2020 - February 2021 (1 year)Paris, FranceCOMMUNICATION STRATEGY:• Management and optimization of the marketing budget (benchmarking, cost reduction, web & social media optimization).• Redefinition of the brand's editorial line.• Implementation of an editorial calendar for the website & LinkedIn page.• Creation of a monthly report and analysis for the website presented to the team and the executive committee.DAILY MARKETING ACTIONS:• LinkedIn Moderation (+30% followers).• SEO - Restructuring and streamlining the website's architecture in line with the user journey (+47% natural search on the site in 3 months).INITIATION OF INTERNAL COMMUNICATION ACTIONS:- Monthly newsletter.- Watch bulletin.- Design Thinking meetings.
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Education
- Master 2, Web Management, Digital Marketing & Social MediaSup de Pub - Groupe INSEEC2019Master 2, Web management, Marketing digital & Médias Sociaux
- Master Information-CommunicationUniversité Rennes 22017Master 1, Sciences de l'Information- Communication