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Léa MartinezLM

Léa Martinez

Strategic & Operational Marketing Consultant

€350/day
Paris, FR
0-2 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Léa

🎙 "Alone we can do so little; together we can do so much." - Helen Keller

Looking for a marketing freelancer to boost your business? Look no further! 👋🏼 I'm Léa, a specialist in strategic and operational marketing.

After obtaining a DUT in Commercial Techniques, I decided to specialize in marketing and earned a double degree with the University of the West of Scotland and IAE Montpellier. I then continued my studies with a specialized master's in International Marketing & Business Development at SKEMA Business School in Paris.

I decided to start my freelancing career by launching my marketing agency, decarme. Focusing on creativity, kindness, excellence, and collaboration, the decarme agency helps entrepreneurs achieve their projects.

Our scope of action is divided into 2 areas:
🚀 Strategic Marketing:
- Development of a complete marketing strategy: (market analysis, target audience identification, communication channel selection, planning);
- Development of marketing plans: (product launches, advertising campaigns, events).

🎯 Operational Marketing:
- Implementation of advertising campaigns: (creation of materials, distribution management, budget optimization, results tracking);
- Content creation: (writing, graphic design, video production, infographic creation);
- Social media management: (community management)
- Public relations management: (press release & press kit writing)

Our goal: to become your trusted partner to guide you to success! 🤝
  • French

    Native or bilingual

  • English

    Fluent

  • Spanish

    Conversational

  • Portuguese

    Basic

Can work on-site
Paris (up to 50km)

Experience

  • LVMH Fragrance Brands
    Operational Marketing Assistant Europe
    LUXURY GOODS
    July 2023 - Today (2 years and 11 months)
    Levallois-Perret, France
    Missions:
    ‧ Develop 360° plans, respecting brand guidelines, and ensure they are adapted to European markets.
    ‧ Serve as a point of contact for European markets to respond to their marketing requests.
    ‧ Analyze our launches, markets, competition, and retail issues.
    ‧ Assist European markets in their future launch forecasts and manage market replenishment issues.

    Software proficiency: SAP, Circana (formerly NPD), Orion, Efast, PIM.
  • Yade
    Digital Marketing Strategy Project Manager
    E-COMMERCE
    May 2022 - September 2022 (4 months)
    Paris, France
    Yade - French Skinwear Brand focused on solutions.
    Missions:
    ‧ Competitor analysis and market research
    ‧ Digital strategy management (Facebook Ads, Google Ads, Pinterest Ads, ...)
    ‧ Ideation/Organization/Filming of advertisements
    ‧ Management of Summer and Q4 campaigns

    Soft Skills: Autonomy | Creativity | Organization | Adaptability
  • HOPE (Humanitarian Organization Promoting Equity)
    Vice President HOPE Paris
    CIVIC AND SOCIAL ORGANIZATIONS
    September 2021 - September 2022 (1 year)
    Paris, France
    HOPE - International Humanitarian Association of SKEMA Business School

    Missions:
    ‧ Team management and recruitment (20 people, 5 departments)
    ‧ Event organization: Outreach, Tutoring, Green Week, Charity Concert, Humanitarian Trip
    ‧ Full management of PLANET B (Charity Concert) | 300 people, 6 bands, €10,000 budget

    Skills: Team Management | Budget Management | Branding (visual identity, website) | Event Organization | Sponsorship

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Education

  • Master of Science
    SKEMA Business School
    2023
    Master of Science - MS, International Marketing & Business Development
  • Bachelor's degree in Management Sciences and Technologies, Business Administration Institute
    IAE Montpellier
    2021
    licence 3 ST/Management Sciences et technologies, Institut Administration des Entreprises

Certifications

Skill set (12)

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