Freelancer profile translated to English.
Back to original languageAbout Léa
E-commerce CRM & Retention Expert – Klaviyo & Shopify
⭐ Do you want to launch or optimize your CRM strategy on Klaviyo?
⭐ Improve your existing flows?
⭐ Increase the revenue generated by Klaviyo and your repurchase rate?
I support e-commerce brands (fashion, premium, lifestyle...) in implementing and optimizing their CRM strategy on Shopify via Klaviyo.
Objective -> transform your email marketing into a real profitable growth lever.
For whom -> Shopify e-commerce brands looking to structure their CRM, reach a growth milestone, and outsource their retention to a dedicated expert!
What I can implement for you:
⚙️CRM Audit & Strategy
- Complete analysis of your Klaviyo account
- Identification of growth opportunities
- Personalized performance-oriented action plan
🔁Flow Optimization & Creation
- Welcome series
- Abandoned cart & browse abandonment
- Post-purchase & cross-sell
- Winback
- Advanced segmentation & personalized scenarios
- Continuous A/B testing
📮Strategic Campaigns & Newsletters
- Structured marketing calendar
- Intelligent segmentation
- Conversion-oriented copywriting
- Premium design aligned with your visual identity
- Performance analysis & optimization
I work with a data-driven vision:
-> Increase in revenue percentage generated by email
-> LTV optimization
-> Improvement of repeat purchases
-> Advanced behavioral segmentation
I combine e-commerce expertise (+ 4 years) and graphic design expertise (+2 years)
-> CRM Strategy + Business Performance + Brand and Design Consistency
Result: emails that convert without sacrificing your premium image.
French
Native or bilingual
English
Native or bilingual
Can work on-site
Marseille (up to 50km)
Experience
- Style Network InternationalE-commerce and CRM ManagerFASHION AND COSMETICSNovember 2025 - Today (9 months)Marseille, France- Steering and creation of the Klaviyo e-commerce CRM strategy: segmentation, animation plan, newsletters, and automated workflows.-> €500,000+ generated-> Creation of automated flows:Browse abandonmentPersonalized suggestionsReassurance flow for customers hesitant to purchaseAnniversary loyalty-> Optimization of existing flows- Definition and implementation of marketing and sales strategies, aligning promotional actions with growth objectives and performance analysis.- Steering the administration and evolution of Shopify sites: adaptation and customization of themes, updating visual content, and optimizing user experience to support e-commerce growth.- Tracking weekly e-commerce KPIs, comparing them to objectives and past performance to identify improvement opportunities and maximize results.
- Lei Creative StudioGraphic DesignerJanuary 2024 - Today (2 years and 7 months)Bordeaux, FranceI help businesses stand out and attract their ideal clients by creating impactful visual identities and strategic branding, aligned with their growth objectives and market positioning.
- CulturaBusiness Developer & Marketplace Account ManagerSeptember 2022 - August 2024 (1 year and 11 months)Mérignac, France• Vendor sourcing and selection• Contribution to the creation and implementation of the Mirakl platform• Platform testing before launch and support for product owners (P.O.)• Aggregator integration (onboarding) and management• Management and support of vendor accounts
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Education
- ES Baccalaureate with European English sectionBaccalauréat ES section européenne anglais
- Graphic Designer Cambridge English CertificateGraphiste concepteur Cambridge English Certificate