Freelancer profile translated to English.
Back to original languageAbout Léa
Copywriter and communication strategist with 5 years of experience, I help brands assert their identity and create fluid, clear, and engaging experiences through words.
My approach combines storytelling, brand strategy, and editorial excellence to craft content that captures the essence of a brand, project, or company and strengthens its online presence.
Whether for interfaces, websites, or blog content, every word is designed to serve both the user and the company's overall strategy.
Attentive to your needs, I support projects from strategic thinking to writing, in order to build coherent, embodied, and high-performing communication.
French
Native or bilingual
English
Fluent
Remote only
Primarily works remotely
Experience
- DailynCommunication ManagerRETAIL (SMALL BUSINESS)November 2024 - Today (1 year and 9 months)Lille, France
- Strategy & Branding: Development and management of the overall communication strategy, definition of brand positioning and editorial line, consistency of messages across all channels;
- Copywriting & Editorial Direction: Guardian of the brand's tone, creation and supervision of high-value written content (articles, websites, campaigns, newsletters);
- Management & Coordination: Supervision of a team of creatives and external service providers (graphic designers, copywriters, community managers), project and performance monitoring;
- Project Management: Leading the complete overhaul of the wording for the new website, coordination of cross-functional projects, and implementation of 360° communication campaigns.
- Rossel Advertising FranceCommunications OfficerPRESS AND MEDIASeptember 2023 - August 2024 (10 months)Lille, France
- Community Management: Overall management of the various agencies' LinkedIn accounts, editorial planning, templates, reporting, writing a LinkedIn strategy.
- Internal Communication Animation: Intranet management, newsletter writing, monthly internal show writing and hosting, events.
- Website Animation: Creation of written content, SEO optimization.
- Training: LinkedIn guide, Canva training creation.
- Le Village by CA Nord de FranceDigital Communications OfficerBANKING AND INSURANCESeptember 2022 - August 2023 (1 year)Lille, France- Community Manager: Responsible for writing, publishing, and analyzing posts on LinkedIn (+1000 followers in 8 months).- Editorial Planning Management.- Setting up calls for applications: creating the page on the Agorize platform, platform management, visual creation, editorial content writing.- Writing: writing articles and website content.- Newsletter: design, writing, and analysis of the newsletter.- Animation: community animation on various channels: WhatsApp, Slack, Teams.- Content Creation: using the Adobe Suite, video editing on PlayPlay.- Website back-office management.
Reviews
M
Mickael
Karafun group
Reviewed on 6/21/2024
I would like to warmly thank Léa for her invaluable help in developing my LinkedIn strategy.
Thanks to her expertise, she perfectly understood my expectations and needs, enabling me to create a tailor-made strategy.
Léa is not only available and efficient, but also always smiling, which makes collaboration even more enjoyable.
She has in-depth expertise and the necessary tools to excel in her mission. I highly recommend her services to anyone looking to optimize their LinkedIn presence.
Thank you again, Léa!
Pierre
Pim Ventures
Reviewed on 2/22/2024
Working with Léa was a great pleasure. She adapted immediately to our tools and working methods, thank you very much!
Recommendations
FU
+1
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Education
- Master in CommunicationISTCCette formation en alternance me permet de définir davantage mon projet professionnel tout en continuant à me former aux domaines passionnants de la communication et du digital. La formation nous enseigne notamment : la stratégie éditoriale, la création graphique, le management de projet, la stratégie de communication, etc.
Certifications
- Fundamentals of Digital MarketingGoogle Digital Workshops2022