About Léa
Creator of tailor-made solutions for your e-commerce.
- **Project management**, I have managed the redesign of 3 Prestashop sites + WordPress sites. But also loyalty, payment, reviews, SEO, SEA, etc...
- Need to implement a **newsletter and marketing automation strategy**. Throughout the year, I will create your informative or commercial newsletters as well as your automation emails.
- You know that managing your product catalog takes time! I will writeproduct descriptionsfor you. Your site will be up-to-date to maximize your sales.
- Professionalization of yourcommunication tools.I will assist you in creating visual materials, organizing events, or launching strategic partnerships.
English
Conversational
French
Native or bilingual
Experience
- Sport et loisirsE-commerce ManagerE-COMMERCEOctober 2020 - Today (5 years and 7 months)My role:- Define e-commerce strategy, monitoring and reporting. (Excel - Google Analytics)- Implement SEO strategy (Keyword selection - SEMRUSH)- Manage communication with the web marketing agency- Communication campaigns (development of partnerships, implementation of campaigns, newsletters, social media, blog...)- Graphic Design: visual creations- Develop local visibility on Google- Manage customer service and logistics
- Producteur expéditeur de légumesMarketing Communication OfficerAGRICULTUREMarch 2017 - Today (9 years and 3 months)Nantes, France- SALES SUPPORT AND COMMERCIAL RELATIONS: Recommend and create sales materials (POS and print) for trade shows, Product launch strategy, Implementation of a prospecting plan, management and follow-up of client and professional partnership files. (B2B)- WEB MARKETING + DIGITAL COMMUNICATION + ACQUISITION: B2B and B2C newsletters. Management, animation, and ads on Instagram / Facebook / Twitter / LinkedIn. Use of Google Analytics, Google My Business, Tag Manager, and Search Console. Creation of a new showcase website and updating information, competitive intelligence.- EVENTS: trade show organization: SERBOTEL, FRUITLOGISTICA. Goodie management.- GRAPHIC DESIGN: Creation of flyers, brochures, catalogs, logos, and other visuals, packaging, labels (proficiency in Photoshop, Illustrator, InDesign)- PRESS RELATIONS: Management of professional press relations: insertion purchases + press kit writing- ESHOP: E-commerce manager on Prestashop + customer service. (B2C)
- Fleux concept storeCommunication Assistant / EshopE-COMMERCESeptember 2014 - November 2017 (3 years and 2 months)Paris, France- PRESS RELATIONS: Scheduling appointments with journalists and decorators - Preparing press releases - Monitoring web/print/blog publications - Blog/magazine partnerships - Organizing press presentations - launching our new products - creating press kits- COMMERCIAL RELATIONS: appointment scheduling. Partnerships and follow-up of rentals/sales of furniture and decorative objects for professionals in decoration and entertainment.- ESHOP: assistance with eshop redesign. Pre-launch checks, creation of product descriptions and homepage visuals, assistance with logistics choices. (PRESTASHOP - MAGENTO)- SOCIAL MEDIA: Updating social media (FB, IG, Pinterest)
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Education
- Communication Project ManagerISEFAC2014
- Management Assistant BTSCFA la joliverie2013
Certifications
- The Fundamentals of Digital Marketing ID 62H87XQWLgoogle2019
- Building a Social Media Strategy in 7 Stepslinkedin learning2020