About Léa
French
Native or bilingual
English
Fluent
Experience
- Ando factorySENIOR E-COMMERCE CONSULTANT (PERMANENT CONTRACT)E-COMMERCEOctober 2021 - July 2025 (3 years and 9 months)Management and scoping of e-commerce projects for major clients (LVMH Group) in international contexts: needs definition, project vision structuring, multi-team coordination (IT, UX, Product, markets), schedule monitoring, and steering committee (COMEX) facilitation.ACHIEVEMENTS• Scoping and facilitation of business workshops to establish vision, scope, and product roadmap. Management of CMS migrations: Magento 2 -> Salesforce B2C (Zenith), SFCC -> Magento 2 (Loewe Mainland China). Management of complete redesign with architecture overhaul at Loewe: Genesys Site -> Composable. Deployment of e-commerce platforms (Shopify) and custom B2B sites. Multi-country APAC / EU roll-out, coordination of Swiss / Spanish / Chinese teams.PRODUCT OWNER ROLE (ZENITH WATCHES)• Agile Methodology• Writing User Stories, backlog management and prioritization• Functional arbitration and continuous exchange with technical teamsOPERATIONAL SUPPORT. E-commerce business and operations support (multi-language newsletters, run process, operations coordination)
- Dental Good DealE-COMMERCE PROJECT MANAGER FRANCE (PERMANENT CONTRACT)March 2020 - October 2021 (1 year and 7 months)Management of e-commerce performance and continuous optimization of user experience. MANAGEMENT & COORDINATION• Coordination of external service providers (SEO/SEA, design, web, price comparison agencies) and monitoring of deliverable qualityPRODUCT & PERFORMANCE OPTIMIZATION. Definition and optimization of commercial animation plans, analysis of results, and management of actions that generated +6.4% revenue in 6 months.• UX Optimization: journey analysis, site evolutions, creation of user feedback tools. Configuration and optimization of CRM campaigns, audience segmentation, automation of mailing scenarios.. DATA ANALYSIS & BUSINESS LEVERAGE. Traffic acquisition analysis (SEA, SEO, social) and optimization recommendations. CRO (conversion rate optimization), pricing strategy, continuous improvement recommendations based on data.
- Substances ActivesDIGITAL & MARKETING PROJECT MANAGER (FIXED-TERM CONTRACT)July 2019 - December 2019 (5 months)Management of digital evolutions for dentist clients on their website and improvement of user experience.DIGITAL MANAGEMENT. Site site.
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Education
- MSCSKEMA Business School2018MSC
- MASTER PROJECT MANAGEMENTSKEMA Business School2017MASTER MANAGEMENT DE PROJETS