Freelancer profile translated to English.
Back to original languageAbout Léa
I help companies better understand their customer data to make the best marketing decisions.
Over the past six years, I have supported large groups on issues combining customer experience, CRM, customer knowledge, and digital performance.
My role is to bridge the gap between business objectives, business teams, and operational solutions in order to transform observations into concrete actions.
The issues I address:
- Understand customer behavior and analyze performance drivers.
- Structure a CRM strategy.
- Build or evolve customer journeys.
- Build and/or prioritize a digital roadmap.
- Structure and automate KPI monitoring.
- Transform data into actionable recommendations for business teams.
Some achievements:
- Design of automated CRM reporting consolidating KPIs from 4 brands and distributed weekly, reducing reporting production time (Beaumanoir Group).
- Implementation of an automated alerting system to more quickly identify deliverability anomalies in CRM campaigns (Beaumanoir Group).
- Construction of a prioritization matrix to organize the annual digital roadmap (Audi).
- Construction of personas and optimization of customer journeys to support marketing decisions (Engie, Marionnaud).
My expertise:
✔ Customer Experience • CRM • Marketing Automation • Segmentation
✔ SQL • Power BI • Tableau • Adobe Campaign • Salesforce • Unica
✔ Project Management • Workshop Facilitation • Cross-functional Coordination
French
Native or bilingual
English
Fluent
Spanish
Conversational
Can work on-site
Paris (up to 50km), Marseille (up to 50km), Bordeaux (up to 50km), Lyon (up to 50km), Lille (up to 50km)
Experience
- AUDIDigital Strategy ManagerAUTOMOBILESeptember 2025 - Today (11 months)Paris, FranceContext: Supporting Audi in prioritizing and continuously improving its digital initiatives.
- Development and management of the annual digital roadmap in collaboration with Senior Management, UX teams, and specialized partners from BBDO.
- Definition of a prioritization matrix to arbitrate initiatives based on their business impact and feasibility.
- Coordination of a multidisciplinary team within the agency (project managers, webmasters, and interns).
- Management of topics related to user experience and conversion optimization.
- Recommendation of a personalization strategy based on behavioral segmentation via AB Tasty.
- Performance monitoring and formulation of recommendations for evolving digital initiatives.
👉 Result: Structuring and prioritizing digital actions to implement personalized journeys and establish a continuous optimization process driven by data. - ENGIECustomer Experience ConsultantENERGY AND UTILITIESNovember 2024 - May 2025 (6 months)Paris, FranceContext: Supporting teams in improving customer knowledge and optimizing journeys.
- Implementation of automated analysis of customer verbatim, enabling the processing of approximately 100 customer feedbacks per day using artificial intelligence.
- Design of an internal chatbot centralizing data related to customer journeys, satisfaction, and customer interactions.
- Facilitation of several co-creation workshops to identify customer experience improvement levers.
- Construction of customer personas in collaboration with Customer Knowledge teams.
- Design and optimization of satisfaction measurement systems.
- Training of 2 collaborators on analysis and reporting tools.
👉 Result: A more actionable customer vision guiding marketing decision-making. - GROUPE BEAUMANOIRCRM & Data ConsultantRETAIL (LARGE RETAILERS)March 2024 - November 2024 (8 months)Paris, FranceContext: Supporting CRM teams in improving monitoring and operational efficiency.
- Management of CRM campaigns for 4 brands within the group.
- Development of automated CRM reporting consolidating performance indicators for the 4 brands.
- Automation of weekly results distribution to about ten collaborators.
- Estimated reduction of 1 to 2 hours of manual work per week through automation.
- Implementation of an automatic alert system for email campaign deliverability (<97%).
- Autonomous development of technical solutions using XML and JSON.
👉 Result: Consolidated and automated visibility on performance, facilitating the optimization of CRM actions.
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Education
- Master in Marketing & DataNEOMA BS
Certifications
- Scrum Master Accredited CertificationInternational Scrum Institute™ (Scrum Institute)2024
- Certificate for Experience Analytics Web Fundamentals CertificationContentsquare2024