Freelancer profile translated to English.
Back to original languageAbout Léa
I help brands increase their conversions through authentic and high-performing UGC videos. 🚀
As a digital marketing content creator, I leverage my experience as an SEA/SMA consultant and my UGC work to produce useful, authentic, and results-oriented content.
- Managed and oversaw multi-million euro advertising budgets
- Audited numerous SEA and SMA accounts (B2C and B2B)
- Implemented performance- or branding-oriented strategies based on objectives
- Mastery of acquisition platforms and their mechanics (Google Ads, Meta, etc.)
- In-depth knowledge of advertising and organic codes: formats, messages, hooks, attention-grabbing creatives
- Creation of content designed to inform, engage, and convert
UGC experience with several brands:
•Typology
•Saucony
•Tropicana
•Burga
•Naali
Thanks to this dual expertise (paid media + creation), I know inside out what truly works: I transform marketing challenges into clear, natural, and impactful content, designed for both performance and brand image.
French
Native or bilingual
Can work on-site
Paris (up to 10km)
Experience
- datashakeDigital Strategy Consultant SEA/SMAE-COMMERCESeptember 2023 - January 2026 (2 years and 4 months)Paris, FranceConsultant in digital strategy SEA/SMA, I manage and optimize a client portfolio representing nearly €5M in annual media budget. I support B2C and B2B advertisers at every stage of their digital acquisition: defining challenges, setting objectives, operational deployment, and performance monitoring.I have audited numerous SEA and SMA accounts, allowing me to quickly identify growth levers, performance bottlenecks, and optimization opportunities (structure, tracking, targeting, creatives, bidding strategies, funnel, etc.). I then design tailor-made strategies, focused on either performance (lead generation, sales, ROAS) or branding (visibility, consideration, awareness), depending on business needs and client objectives.I intervene with strong expertise in the sports vertical, while also supporting brands from other sectors, adapting media strategies, messages, and KPIs to each market and digital maturity.
- Enyo Women's FightwearMarketing & Communication AssistantSPORTSJune 2023 - August 2023 (2 months)Nantes, France- Creation of the website on Shopify: (product pages, home page, blog)- Growth Hacking: (implementation of a strategy to obtain leads)- Photography: (Product photoshoots)- Community management: (management of Tiktok and Instagram social media)- Event Management: (organization of a booth at a trade show)
Recommendations
EB
AG
+1
These freelancer profiles also match your criteria
Agatha Frydrych
Backend Java Software Engineer
4.7
(3)
2
Baptiste Duhen
Fullstack developer
4.6
(4)
5
Amed Hamou
Senior Lead Developer
4
(2)
7
Audrey Champion
Web developer
4.3
(3)
4
Education
- Master in Marketing and Business StrategiesINSEECStratégie de marque, Stratégie digitale SEA/SMA, Marketing Mix, Stratégie de Scaling, Comptabilité.
- Bachelor in Marketing/CommunicationISEG2023Stratégie marketing, Étude de marché, Création de contenu, Branding
Certifications
- TikTok Media Buying CertificationTikTok2025
- Meta Media Buying ProfessionalMeta2025