Freelancer profile translated to English.
Back to original languageAbout Léa
Specializing in **UX Writing and CRM strategy**, I design relational journeys that support the user over time, with carefully chosen words, a consistent brand voice, and a clear intention: to guide without rushing.
At **Citeo**, I worked on CRM campaigns for very different audiences: member companies, local authorities, corporate groups, territorial representatives…
I learned to write educational, clear messages adapted to various regulatory obligations, while personalizing content according to the needs of each segment.
It was an ideal environment to develop a customer-centric approach, combining precision, simplicity, and respect for each person's pace.
On **AMNÉ**, I imagined and wrote a complete writing journey: welcome, first response, reassurance, upsell, long term.
I created a gentle and non-intrusive brand voice, designed to accompany the user in an intimate process, without injunction, with real editorial breathing room.
Today, I work at the intersection of **UX Writing**, **CRM Lifecycle**, and **narrative design**.
I help brands structure written experiences that guide, reassure, and encourage continued engagement.
Looking forward to discussing your projects,
Léa
French
Native or bilingual
English
Fluent
Spanish
Conversational
Can work on-site
Paris (up to 50km)
Experience
- CiteoRELATIONAL MARKETING PROJECT MANAGERPUBLIC SECTORMarch 2024 - September 2025 (1 year and 6 months)Paris, FranceAt Citeo, I developed solid expertise in relational journeys, educational messaging, and advanced personalization in demanding regulatory contexts.I worked with very diverse audiences (companies, local authorities, corporate groups), which allowed me to refine a clear, accessible writing style adapted to multiple needs.Key Expertise:
- Design of educational messages on complex topics
- Segmentation and personalization of communications
- Design of multi-audience CRM journeys
- Performance analysis and campaign optimization
- Cross-functional collaboration with internal teams and clients
- EcotreeCUSTOMER SUCCESS MANAGERENVIRONMENTALSeptember 2023 - December 2023 (3 months)Paris, FranceAt EcoTree, I assisted users with their processes and contributed to improving their experience on the site.I developed expertise in analyzing pain points, continuous improvement of the user journey, and designing help content to make customers more autonomous.I also wrote and configured email campaigns on Brevo, and collaborated with IT teams to test and validate new features before their release.Key Expertise:
- Customer Relationship & User Support
- Analysis of user pain points and needs
- Continuous improvement of the digital journey
- Writing and configuration of email campaigns (Brevo)
- Management of digital offers and operational coordination
- MatmutINSURANCE ADVISORBANKING AND INSURANCEAugust 2020 - August 2022 (2 years)Meaux, FranceAt La Matmut, I assisted B2B and B2C clients in understanding and choosing suitable solutions (Property and Casualty, Health, Savings, Life).I developed expertise in customer relations, pedagogical communication, and needs analysis, while ensuring structured follow-up via Salesforce.Key Expertise:
- Customer Relations & Personalized Support
- Needs Analysis and Consultation
- Clear Communication on Complex Products
- Consultative Selling Techniques
- CRM Customer Relationship Management (Salesforce)
- Proactivity in Problem Solving
Recommendations
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Education
- Master International Marketing and Brand ManagementINSEEC2025Master Marketing international and brand management
- DUT in Marketing TechniquesCFA Descartes2023DUT techniques de commercialisation