Lea Joy Friedel

– Own full outbound funnel: weekly LinkedIn and email campaigns, Salesforce CRM, and sales handover – Manage B2B paid social across LinkedIn, Meta, and YouTube — brand awareness and lead generation – Run LinkedIn outreach automation for six corporate influencer profiles, including pay-to-pitch demo campaigns

– Developed strategy and content for six corporate LinkedIn influencers, scaling all to ~10,000 followers – Project-managed podcast and YouTube video production pipeline end-to-end – Led webinar and customer event programme for 2 years: concept, speakers, execution, analytics

– Rebuilt blog architecture and ran full technical SEO — generated significant pipeline contribution – Grew YouTube channel to 3,000 subscribers, one of the largest B2B accounting channels in Germany – Co-created ICP-aligned tone of voice across all content channels