About Léa
- Needs research and analysis
- User journey definition
- User flows and information architecture
- Functional structuring (SaaS, platforms, internal tools)
- Wireframes and prototyping
- User testing
- Web and mobile interface design
- Digital art direction
- Design systems & UI kits
- Responsive design and micro-interactions
- Content structuring
- Clear hierarchy
- Conversion-oriented journeys
- SaaS landing pages
- WordPress / no-code integration
- High-performing and maintainable interfaces
French
Native or bilingual
English
Fluent
Experience
- RemotePRODUCT DESIGNER (Freelance)DIGITAL AND ITJune 2024 - Today (2 years and 2 months)I help startups, SMEs, and freelancers in designing digital products and websites, from the scoping phase to going live.I work autonomously, combining UX structuring, interface design, and business logic.Missions
- Scoping needs and clarifying objectives
- Structuring user journeys
- Content and offer hierarchy
- Web & mobile interface design
- Showcase and business website design
- Conversion-oriented landing pages
- WordPress integration
- Direct collaboration with founders and developers
Results- Clearer and more structured websites
- Better showcasing of offers
- Optimized journeys to facilitate conversion
- Projects delivered autonomously
- Loyal clients and recommendations
- LinkeezPRODUCT DESIGNERDIGITAL AND ITJanuary 2025 - September 2025 (8 months)Paris, FranceLinkeez is a digital business card SaaS solution for local professionals, designed to centralize their information and facilitate the generation of business opportunities.ContextProduct developed from scratch: from the initial idea to the MVP, then to the first improvement phases.Small team: one executive, one developer, and myself as the sole Product Designer.RoleAs the sole designer, I actively participated in the functional structuring of the product and strategic feature choices.My role was not limited to interface design: I contributed to defining the business logic, activation journeys, and consistency between the product, freemium model, and positioning.Missions
- Co-creation of features with the executive
- Definition of user flows and information architecture
- Complete structuring of onboarding and the “first value moment”
- User dashboard design
- Definition of the freemium logic and subscription journeys
- Digital card management and configuration
- Design of analytics modules
- E-commerce journey structuring
- Complete design of the desktop SaaS interface
- Design and adaptation of the mobile application
- Design of the marketing website (offer hierarchy, conversion logic)
- Interactive prototyping and user testing
Results- Measurable improvement in journeys following user tests
- Simplification of complex features
- Better understanding of onboarding
- Facilitated activation from the first steps
- Positive feedback on dashboard clarity
- Rapid MVP validation with targeted iterations
- Enhanced consistency between product, freemium model, and marketing site
- Redcat StudioPRODUCT DESIGNERDIGITAL AND ITOctober 2023 - October 2025 (2 years)Paris, FranceWithin the agency, I supported startups and SMEs in designing websites and digital products, working on both the scoping and interface design phases.RoleI was responsible for the UX/UI structuring of projects, from the initial brief to going live.Missions
- Needs analysis and clarification of business objectives
- Structuring user journeys and information architecture
- Design of showcase and business websites
- Interface design for applications, SaaS, and internal tools
- Interactive prototyping for functional validation
- Digital art direction and web, mobile, and desktop interface design
- Close collaboration with developers and the project manager
- WordPress integration to ensure consistency and technical feasibility
Results- Clearer and more structured websites, facilitating understanding of the offer
- Optimized journeys to improve conversion
- Reduced friction between design and development through precise and usable mockups
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Education
- MASTER LEAD PRODUCT DESIGN - Expert in Digital StrategyDigital Campus Paris2025Formation complète en Product Design et stratégie digitale : - UX Research & tests utilisateurs - Architecture d’information - Conception d’interfaces (UI) - Design systems - Product thinking & structuration fonctionnelle - Gestion de projet digital Approche centrée utilisateur avec une forte dimension produit et business.
- PREPARATORY MASTER'S DEGREE IN DIGITALDigital Campus Paris2023Formation généraliste en conception digitale : - UX / UI Design - Branding & identité visuelle - Communication digitale - Fondamentaux marketing - Conception web