Freelancer profile translated to English.
Back to original languageAbout Léah
Findings
SMEs and businesses lack the human and technical resources, as well as the time. It is less easy to find other growth avenues with a single physical point of sale and a local or proximity customer base.
How to:
- Attract new customers?
- Retain existing customers?
- Increase turnover?
- Increase the average basket size?
- Influence purchase frequency?
These are frequently asked questions...
Solution
I amplify the impact of SMEs by providing them with:
- Development of your notoriety or your brand,
- Recognition of your expertise among your target audience
I deliver results according to your objectives:
1. Increase in your turnover,
2. Improvement of your visibility,
3. Customer loyalty,
4. Data collection,
5. Expansion of your catchment area,
6. Complementarity of sales channels,
7. Better visibility of your activity
8. Development of new markets.
Concretely
I explore your resources and needs
1. Your strengths & weaknesses
2. Your environment
3. Defining objectives for this digital development
4. Defining your targets
5. Clarification of the marketing mix (products, prices, distribution channels, communication) in line with your chosen positioning
Actions
Support - Transmit
Based on your needs, I implement:
- A showcase or e-commerce website
- Creation of social media profiles tailored to the target audience and product type
- Setup of a Google Business profile
- Development of paid advertising campaigns
Take charge to facilitate the transition
- Manage your website (updates, maintenance, etc.)
- Manage your social media (content creation, community management, etc.)
- Modify your paid ads according to seasonality
Do not hesitate to contact me if you want to know more!
French
Native or bilingual
English
Conversational
German
Conversational
Remote only
Primarily works remotely
Experience
- XY TEAM RACINGCommunication ManagerSPORTSSeptember 2024 - September 2024Tours, FranceDevelopment of the graphic charter for the sports association (car rally)1. flyers2. sponsorship catalogsProduction of visuals, validation, and management of printing with an intermediary.Validation of the final proof with the association.Other projects to come, but not yet determined by the association.
- EverArt, l'esprit créatifDigital Marketing Manager - Community ManagerE-COMMERCEMarch 2017 - May 2023 (6 years and 2 months)Région de Paris, FranceExpert in digital marketing and e-commerce, I successfully led the digital transformation of Everart.fr, increasing online revenue from 2% to over 60%. My skills range from designing global marketing strategies to their operational implementation, including community management and technical website optimization. Result: a 64% growth in turnover between 2017 and 2023.
- Crédit AgricolePayment Method Fraud TechnicianDecember 2014 - March 2016 (1 year and 3 months)Chartres (28)Managed the security of sensitive operations by implementing surveillance, investigation, and prevention measures. Drastic reduction in fraud.
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Education
- Expert in Digital Strategy and Transformation Level I BAC+5Icademie2024⚡️Concevoir un projet lié à un produit ou un service, d’analyser et de traiter les informations et données nécessaires à l’élaboration du projet. ⚡️Élaborer et déployer des plans d’actions commerciales, gérer des groupes de travail, gérer les conflits, faire de la veille afin d’identifier de nouveaux services ou produits, concevoir une stratégie de déploiement du produit ou service afin d’atteindre les objectifs marché. ⚡️Mesurer les enjeux et risques inhérents à l’activité de l’entreprise. Suivre les comptes et créer des tableaux de bords pour le suivi, maîtriser les investissements et opter pour la ou les solutions de financement de l’entreprise. Amené à faire du reporting auprès des partenaires financiers ou des associés, négocier et communiquer avec les différents acteurs de l’entreprise. ⚡️Être capable de manager les hommes, recruter, développer son image au travers des réseaux sociaux et créer un site Internet. ⚡️Doit savoir rédiger le cahier des charges en tenant compte de l’ergonomie du site, des modes de navigation, de l’identité visuelle, de la charte graphique, des choix techniques. Doit définir le design des interfaces web, les conçoit et les réalise. ⚡️Être créatif, en veille sur tout ce qui se fait sur le web afin d’éventuellement s’en inspirer. Il réalise ensuite et intègre de nouveaux contenus.
- Community Manager Level II BAC+4IFOCOP - Professional Training Institute2017Déterminer et mettre en place une stratégie de présence pertinente et efficace sur les réseaux sociaux en accord avec la politique de communication de l'entreprise.