Freelancer profile translated to English.

Back to original language

Description

✨ My mission: to get your tech product **adopted**, **bought**, and **loved**.

I help B2B SaaS companies propel their product using the magic levers of Product Marketing (PMM).

MY SCOPE IN DETAIL 👇

Need #1 = I have users, but they are not active, and I don't know why...

I ensure your tech products are used and your users are engaged.

-> Usage Data: analysis / implementation of tools (custom dashboard to track the first 3 key events after sign-up, for example)

-> Creation / redesign of user messaging (emails, notifications) > Creation of an onboarding and offboarding sequence to maximize retention

-> UX Copywriting

-> User engagement roadmap > Concrete action plan to optimize the user journey from sign-up to churn

-> Launch of new messaging channels > WhatsApp, push notifications, etc. (+ tools)

Need #2 = I want to launch my product / a feature, but I don't know if users will show up...

I support your launches (MVP, new market, new feature) and help you find Product-Market Fit (PMF):

-> Discovery (user research)

-> Benchmark

-> Persona definition

-> Positioning & messaging definition

-> Delivery of the right messages

Need #3 = My internal teams don't have the same vision of the product, and this impacts my revenue...

I intervene internally to align your teams around a common vision and boost growth:

-> Internal training

-> Assets for use by different teams (pitch deck, one-pager, landing page, etc.)

-> Audit and definition of internal processes

-> Creation of the product marketing function within the company (1st PMM)

👉 Example mission: Go-To-Market (GTM) launch for a new product (⏱️ 4 months)

- Objectives & Success Workshop

- Data analysis (quantitative and qualitative: event tracking, user interviews)

- Roadmap & Prioritization of key actions

- Operational implementation & iterations

Languages

Italian
Conversational
Vietnamese
Basic
French
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Marseille (up to 30km)

Terra School.
Head of Product
October 2023 - May 2024 (8 months)
Terra School is a training platform dedicated to the ecological transition. The mission: transform your ecological actions into concrete actions through training and workshops with passionate experts to learn how to live more ecologically and autonomously. ➡✨ First training: "Permaculture within everyone's reach: start your vegetable garden!" Our objectives: Launch an MVP with a first training in 2 versions (remote and in-person) to test learner interest and usage, validate or invalidate our user hypotheses through quantitative and qualitative data analysis. ✨ Our tools: Systeme.io, Brevo, Zapier, GTM & GA4
Freelance
Product Marketing & Product Management - Freelance
August 2023 - Today (3 years)
Helping B2B SaaS companies propel their business using the magic levers of Product Marketing ✨ My website: www.leahenry.fr
La Briqueterie
Product Marketing Expert ✨ Product Management ✨ No Code
March 2023 - Today (3 years and 5 months)
Marseille, France
La Briqueterie is a community of digital experts gathered in the heart of Marseille to support companies in their growth. Around 4 core business expertise areas:
• Product & Data
• Growth & Acquisition
• Branding
• Content Creation My expertise is based on a Growth Marketing / Business background, combined with Product Management / Product Marketing skills. I thus support companies in the creation and strategic development of their business (MVP, user activation, product discovery, etc.). Over the years, I have contributed to the deployment of marketing strategies, and the creation and improvement of digital products: the influencer marketing platform Octoly, the social enterprise startup Ecov, the platform for yoga teachers Sunslower, the employee benefits solution HappyPal, etc.