Freelancer profile translated to English.
Back to original languageAbout Léa
Hello, my name is Léa Hayens and for 4 years I have been supporting brands and companies on projects combining UX/UI design, graphic design, motion design, and community management.
🎨 Creative, curious, and strategic, I am involved from the definition of visual identity to the creation of digital content, including the design of fluid, intuitive, and engaging user interfaces. My 360° approach allows me to develop strong visual universes and coherent digital experiences.
Today, I work with various structures, from large companies like Ceva Logistics (formerly Bolloré Logistics) to cultural institutions such as Les Victoires de la Musique, on assignments combining art direction, product design, content creation, and digital strategy.
My expertise:
▪️ UX/UI Design & Webdesign → Design of intuitive and optimized interfaces (Figma)
▪️ Art Direction & Visual Identity → Creation of impactful graphic universes and branding
▪️ Motion Design & Content Creation → Videos, animations, and engaging content for social networks
▪️ Community Management & Social Media Strategy → Community management, moderation, and organic growth
Some recent results:
▪️ Victoires de la Musique 2025: +22% followers on Instagram, +10% on TikTok in 3 months
▪️ Victoires de la Musique Classique: +35% followers on Instagram and LinkedIn
Tools & key skills:
• Figma, WordPress (UX/UI & Webdesign)
• Photoshop, Illustrator, InDesign, Lightroom, Premiere Pro, After Effects (AD & Motion)
• Meta Business Suite, Notion, Zoho, Hootsuite (CM & social media management)
Launching your brand or looking to modernize it, seeking to optimize your UX/UI or boost your digital presence? Contact me!
French
Native or bilingual
English
Fluent
Can work on-site
Boulogne-Billancourt (up to 10km), Paris (up to 15km)
Experience
- Les Victoires de la MusiqueCommunity ManagerFILM AND AVNovember 2024 - Today (1 year and 8 months)Paris, FranceDigital strategy:• Development and implementation of a social media strategy aligned with Les Victoires de la Musique• Management of the editorial calendar on Instagram, TikTok, Facebook, Twitter, and LinkedInVisual identity and content creation:• Creation of the art direction for social networks for the 2025 ceremonies (Les Victoires de la Musique, Les Victoires de la Musique Classique, and Les Victoires du Jazz)• Production of impactful visuals• Production (interviews) and editing of videos adapted for social media formats• Adaptation and optimization for each platformEngagement and moderation:• Daily moderation managementPerformance and results:• Les Victoires de la Musique: +22% followers in 3 months on Instagram and +10% on TikTok• Les Victoires de la Musique Classique: +35% followers on Instagram (deployment of organic and sponsored campaigns to maximize visibility and impact) and LinkedIn
- Bolloré LogisticsUI DesignerLOGISTICS AND SUPPLY CHAINJuly 2024 - Today (2 years)Puteaux, France• Rebranding of internal applications (new graphic charter to be respected)• Design of mockups and user interface prototypes (Figma) while respecting accessibility requirements and best practices• Improvement of existing features to ensure a better user experience• Close collaboration with the Product Owner, and then with the developers
- MaltemCommunication and Event ManagerDIGITAL AND ITMarch 2024 - July 2024 (4 months)Paris, France• Leading internal and external communication strategy• Redesign of the graphic charter and website• Organization of internal events• Community management (+2K followers in 3 months) and content creation• Creation of communication materials• Management of cross-functional projects at the Group level (internationally), particularly the redesign of the graphic charter and website• Reputation management
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Education
- Web Design Training specializing in Motion Design, Graphic Design 🔸 Mention BienIFOCOP - Professional Training Institute2022🔸 UX/UI Design (Adobe XD et Figma) 🔸 Adobe Photoshop 🔸 Adobe Illustrator 🔸 Adobe InDesign 🔸 Adobe Premiere Pro 🔸 Adobe After Effects 🔸 Adobe Animate 🔸 HTML5/CSS3 - Bootstrap - Responsive Web 🔸 Wordpress 🔸 Blender
- Certified training in Adobe Photoshop and Adobe IndesignCrea Image2021🔸 Adobe Photoshop 🔸 Adobe InDesign