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Léa H.LH

Léa H.

Growth Marketing & Product Manager

€450/day
Rennes, FR
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Léa

My name is Léa Hagemeier, I am French-German and have lived in Canada and England for several years.

I am a digital strategist and project manager.

Does that sound broad?

I agree.

I help organizations understand the needs and desires of their audiences and transform them into marketing campaigns. I am a marketing strategist specializing in SEM, content production, and research.

To put it simply, I like to explain my job like this: I identify the needs of an audience and provide solutions to meet them. Among my favorite tools are: SEA, SEO, and CRO strategies. I build tailor-made acquisition campaigns and support you in optimizing your sales page and website.

My goal? To help you boost lead generation.

In practice, the process looks like this: after an immersion meeting together, I identify the prospects' needs, develop campaign proposals to meet those needs, and a strategy to convert these leads. I validate everything with you. Then I translate it into achievable deliverables that we plan together. Throughout the production process, I take care of quality control to create a memorable experience for your leads and for you.

There you have it, it's simple.

Why me? To deliver a quality strategy and product, while respecting ambitious deadlines, all in a relaxed atmosphere.
  • German

    Conversational

  • French

    Native or bilingual

  • English

    Native or bilingual

Remote only
Primarily works remotely

Experience

  • Dernier Cri
    Growth Marketing & Product Manager
    DIGITAL AND IT
    March 2022 - Today (4 years and 3 months)
    Republic of France, France
    Growth Marketing Manager

    - Conversion Rate Optimization: implementation of the experimentation program for a large French group
    - SEO content, semantic cocoon strategy
    - Technical SEO in relation with developers,
    - Cold emailing: email address warming, creation and optimization of cold outreach campaigns
    - Copywriting + Content (product and persona messaging): creation

    Growth Product Manager (Product-led growth)
    - User, Market and UX Research
    - Product Management: Implementation of the user onboarding self-service journey, optimization of user onboarding
  • SAQARA
    Growth Marketing & Product Manager
    SOFTWARE PUBLISHING
    April 2021 - May 2022 (1 year and 1 month)
    Paris, France
    Growth Product Manager

    Product-led growth
    - Strategy: User, Market and UX Research
    - Product management: New growth features
    - Product Management: Implementation of the user onboarding self-service journey

    Growth Marketing Manager
    - Marketing: SEA, SEO, lead generation campaign & lead nurturing
    - Conversion Rate Optimization: implementation of the test roadmap to increase ROI
    - Copywriting + Content (product and persona messaging)
  • Heroshop
    Scrum Master & User Experience QA
    E-COMMERCE
    February 2019 - March 2020 (1 year and 1 month)
    Scrum master, project management for a remote development team, UX quality control.
    Scrum User Experience Design Project Management

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Education

  • Master Cultural Development Strategies, Audience Studies
    University of Avignon
    2015
  • Bachelor's Degree in Information-Communication
    University of Avignon
    2013

Skill set

Categories