About Léa
German
Conversational
French
Native or bilingual
English
Native or bilingual
Experience
- Dernier CriGrowth Marketing & Product ManagerDIGITAL AND ITMarch 2022 - Today (4 years and 3 months)Republic of France, FranceGrowth Marketing Manager- Conversion Rate Optimization: implementation of the experimentation program for a large French group- SEO content, semantic cocoon strategy- Technical SEO in relation with developers,- Cold emailing: email address warming, creation and optimization of cold outreach campaigns- Copywriting + Content (product and persona messaging): creationGrowth Product Manager (Product-led growth)- User, Market and UX Research- Product Management: Implementation of the user onboarding self-service journey, optimization of user onboarding
- SAQARAGrowth Marketing & Product ManagerSOFTWARE PUBLISHINGApril 2021 - May 2022 (1 year and 1 month)Paris, FranceGrowth Product ManagerProduct-led growth- Strategy: User, Market and UX Research- Product management: New growth features- Product Management: Implementation of the user onboarding self-service journeyGrowth Marketing Manager- Marketing: SEA, SEO, lead generation campaign & lead nurturing- Conversion Rate Optimization: implementation of the test roadmap to increase ROI- Copywriting + Content (product and persona messaging)
- HeroshopScrum Master & User Experience QAE-COMMERCEFebruary 2019 - March 2020 (1 year and 1 month)Scrum master, project management for a remote development team, UX quality control.
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Education
- Master Cultural Development Strategies, Audience StudiesUniversity of Avignon2015
- Bachelor's Degree in Information-CommunicationUniversity of Avignon2013