Freelancer profile translated to English.
Back to original languageAbout Léa
If you're looking to grow your online presence and strengthen your brand image, I'm the person for you!
As a specialist in Marketing and Communication, I can create and manage a dynamic online community for your business. With my skills in content strategy, engagement, and communication, I can help you achieve your online goals, whether it's increasing your audience, generating leads, or strengthening your brand image.
By working with me, you can expect a personalized and effective social media strategy tailored to your business and specific objectives. I can help you plan and implement a relevant and engaging content strategy, while using the most effective tools to monitor, analyze, and optimize your community's performance.
Furthermore, by working with a Freelance Community Manager, you benefit from the flexibility of working with someone remotely, without having to worry about the commitment of a full-time employee. You can therefore enjoy professional expertise without compromising your budget.
I am passionate about my work and I am convinced that I can help you achieve your online goals.
French
Native or bilingual
English
Fluent
Spanish
Basic
Remote only
Primarily works remotely
Experience
- IfpassMarketing and Communication ManagerBANKING AND INSURANCEMay 2025 - Today (1 year and 1 month)Puteaux, FranceInsurance, banking, financeImplementation of the media plan
- Follow-up of the Client base, segmentation and qualification for targeting marketing actions (CRM Hubspot)
- Execution of marketing campaigns and setting up advertisements on social media + media)
- Coordination of marketing actions in regions
- Participation in event organization (trade shows, conferences, open houses)
- Development and updating of content and materials (sales brochures, talking points, presentations)
Web Marketing- Community management: Engaging communities and social networks (LinkedIn, Facebook, X, Instagram, and Tiktok)
- Participation in marketing strategy and content creation (white papers, webinars, articles, press releases)
- Improvement and monitoring of website visibility: traffic acquisition and SEO
- Participation in the development and updating of websites
Measuring the impact and effectiveness of deployed means- Definition of objectives and performance indicators
- Design of activity dashboards
- Statistical monitoring, measurement, and analysis of performance indicators (KPIs)
- Cabinet Ziegler & AssociésMarketing Communication ManagerLEGALSeptember 2022 - Today (3 years and 9 months)Paris, FranceLaw firm specializing in banking law
- Development and deployment of communication strategies
- Creation of engaging content (posts, newsletters, visuals, videos)
- Management and moderation of social networks (LinkedIn, Instagram, Facebook)
- Press relations & writing SEO articles highlighting the firm's expertise
- Organization of internal events and management of editorial calendars
- Optimization of acquisition campaigns (SEO/SEA) and KPI analysis
- Management and coordination of the communication team
Law firm specializing in banking law * Development and deployment of communication strategies * Creation of engaging content (posts, newsletters, visuals, videos) * Management and moderation of social networks (LinkedIn, Instagram, Facebook) * Press relations & writing SEO articles highlighting the firm's expertise * Organization of internal events and management of editorial calendars * Optimization of acquisition campaigns (SEO/SEA) and KPI analysis * Management and coordination of the communication teamSkills: Communication · Digital Strategy · Competitive Analysis · Team Cohesion · Analytical Skills · Go-to-market Support · Advertising · Integrated Media · Data Analysis · Management · Analytics · Key Performance Indicators · Press Relations · Product Strategy · Corporate Communication · Strategic Communication · Marketing Campaigns · Creative Strategy · Digital Marketing · Team Coordination · Budgeting · Product Development · Problem Solving · Customer Experience · Search Engine Optimization (SEO) · Project Management Office Setup · Project Management · Strategic Marketing · Media Relations · Business Strategy · Competitive Intelligence · Web Analytics - Conservatoire National Supérieur de Musique et de DanseCommunity Relationship ManagerARTS AND CRAFTSOctober 2021 - September 2022 (11 months)Paris, France
- Creation of content for social media / website
- Analysis of content performance: Measure the impact of published content and identify areas for improvement / CRM strategies / CSR strategies / KPIs.
Production and post-production monitoring of content: Identify needs, organize and coordinate all logistical aspects.- Preparation and presentation of quarterly reports.
- Ensure the consistency of the Conservatory's identity across all communication channels.
- Optimization of campaigns and management of paid acquisition: SEO, SEA, email campaigns, social media marketing, etc.
- Targeting optimization
- Collaboration with various departments
- Reporting and competitive/trend monitoring
- Creation of content for social media / website * Analysis of content performance: Measure the impact of published content and identify areas for improvement / CRM strategies / CSR strategies / KPIs. Production and post-production monitoring of content: Identify needs, organize and coordinate all logistical aspects. * Preparation and presentation of quarterly reports. * Ensure the consistency of the Conservatory's identity across all communication channels. * Optimization of campaigns and management of paid acquisition: SEO, SEA, email campaigns, social media marketing, etc. * Targeting optimization * Collaboration with various departments * Reporting and competitive/trend monitoring
Skills: Digital Strategy · Competitive Analysis · Go-to-market Support · Advertising · Adobe Creative Suite · Research Techniques · Analytics · Key Performance Indicators · Content Strategy · Press Relations · Creation · Product Strategy · Marketing Campaigns · Strategic Influence · Creative Strategy · Digital Marketing · Team Coordination · Social Media · Search Engine Optimization (SEO)
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Education
- Strategic Planner and Brand InnovationSup de Pub2026Major de promo 2024 / Valedictorian 2024 🏆 - Ce cursus professionnalisant a pour but de former des experts en planning stratégique capables de définir et piloter la stratégie des marques pour renforcer la compétitivité des entreprises. Grâce à une réflexion stratégique approfondie, l’analyse de données qualitatives et quantitatives solides (étude terrain, étude de marché, etc), vous apprendrez à identifier les tendances et à anticiper les évolutions pour concevoir des positionnements de marque et concepts de communication pertinents.
- Bachelor's degree, Digital MarketingESP Ecole Supérieure de Publicité, Communication et Marketing2022Bachelor's degree, Marketing Digital - Formation généraliste qui permet d’acquérir une vision complète de la communication et de la publicité. Elle couvre les fondamentaux du marketing, de la stratégie de communication, de la création de contenus, du digital et des réseaux sociaux, tout en développant des compétences en gestion de projet, analyse des besoins, construction de campagnes et maîtrise des outils/techniques de communication.
Certifications
- Management of Fashion and Luxury CompaniesUniversità Bocconi2025
- Learning AI Through VisualizationColumbia University2025