Freelancer profile translated to English.
Back to original languageAbout LĂ©a
Hello and welcome everyone to my profile! đ
After obtaining a Master 2 in digital management and strategy in 2020 and several professional experiences in companies and agencies. I decided to go freelance!
đ My services:
âș SEA:
Account creation (Google Ads), competitive analysis, campaign writing, campaign setup, KPI definition and monitoring, budget management, campaign optimization and monitoring, reporting and recommendations.
âș SEO:
Content audit, keyword strategy, competitive analysis, technical and semantic optimization, article writing, "title" and "meta description" tag writing, link building, reporting and recommendations.
âș Social Ads (Facebook and Instagram):
Account creation, campaign writing and setup, budget management and KPI monitoring, campaign piloting, monitoring and optimization, reporting and recommendations.
âș Community management:
Digital strategy implementation, editorial plan creation and post creation, review.
Feel free to send me a message to discuss your digital strategy needs.
See you soon!
English
Conversational
Italian
Conversational
French
Native or bilingual
Remote only
Primarily works remotely
Experience
- FreelanceDigital Communication and Marketing ConsultantSeptember 2024 - Today (1 year and 11 months)Digital StrategyGlobal audit of online presence (website, social media, SEO/SEA, content)Development of personalized digital strategiesDefinition of marketing objectives (acquisition, awareness, conversion)Planning of multi-channel campaigns (Google Ads, social media, email marketing, etc.)Target audience definition, positioning, messaging, and conversion funnelsKPI & reporting setupđ SEO (Natural Referencing)Technical, semantic, and off-site SEO auditStrategic keyword researchOn-site optimization (content, tags, internal linking, performance)Recommendations for SEO-friendly contentImplementation of link-building strategyPosition tracking and reportingđ„ SEA (Paid Referencing â Google Ads & Social Media)Creation and management of Google Ads campaigns (Search, Display, YouTubeâŠ)Creation and management of Social Ads campaigns (Facebook, Instagram, LinkedInâŠ)Objective definition (traffic, leads, sales, awarenessâŠ)Precise targeting: keywords, custom audiences, lookalike, geographic areasCompelling ad writing, visuals & messages adapted to platformsConversion tracking (forms, calls, salesâŠ)Continuous campaign optimization (A/B testing, audiences, bids, budget)Detailed reporting with analysis and recommendationsđ Training & SupportPersonalized training (SEO, Google Ads, digital strategy)Support for using tools (GA4, Google Ads, Search ConsoleâŠ)Coaching for SMEs, entrepreneurs, or marketing teamsCreation of clear and adapted educational materialsPost-training follow-up and occasional assistance
- Agence NerisSEO Writer, Community Manager, Project ManagerSOCIAL NETWORKSApril 2021 - Today (5 years and 4 months)- Web content writing (website and blog articles)- Content optimization- Community Management- Visual creation- Client communication- Project management- SEA
- We are familyEditor-in-Chief, Web and PrintFASHION AND COSMETICSJanuary 2021 - May 2021 (5 months)Aix-en-Provence, FrancePrint:- Definition of the magazine's editorial content- Editorial line monitoring- Topic writing- Management and coordination of the editorial team- Proofreading, correction, and translation work monitoring (EN).Web:- Writing and publishing on the magazine's website- Selection of topics and products- Management and coordination of the web editorial team- Management and analysis of web statistics- Partnership setup, organization and monitoring of contests- Setup of editorial and visual content on social networks (Facebook, Instagram, Twitter, Pinterest).- Recruitment
Recommendations
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Education
- Information and Communication LicenseEJCAM Aix en Provence2018RĂ©daction d'articles Communication web
- Digital Management and Strategy CourseIcademie2020- Webmarketing : SEO, SEA, Community Mangement, Inbound Marketing, - UX/UI : : expérience utilisateur, conception de systÚmes de navigation et de sites internet
Certifications
- Google Ads CertificationImpulsion2024