Freelancer profile translated to English.
Back to original languageAbout Lea
E-commerce project manager with 14 years of experience in managing digital platforms, performance optimization, and supporting brands in growing their online business.
English
Fluent
French
Native or bilingual
Can work on-site
Aix-en-Provence (up to 20km), Marseille (up to 20km)
Experience
- INCR.RAFE-commerce Project ManagerE-COMMERCEApril 2024 - Today (2 years and 4 months)Aix-en-Provence, FranceStrategic support for e-commerce brands in structuring their digital product and improving their performance.Support for e-commerce brands in optimizing the performance of their digital platforms.Management of e-commerce projects and prioritization of product evolutions in a run context (roadmap, incidents, business requests).Analysis of user journeys and implementation of CRO optimizations (A/B tests, checkout simplification, reassurance) that generated up to +20% conversion.Management of e-commerce migrations to Shopify, Bigcommerce, and coordination of marketing, UX, and development teams.Performance analysis and tracking structuring to identify optimization opportunities.International e-commerce deployments and integrations with ERP, CRM, PIM, and payment solutions.Brands supported: Naos | Willemse France | Bakker | Aurelia Car | Crank Wargame
- The OzE-commerce Project Director / Product Owner / Customer Success ManagerE-COMMERCESeptember 2022 - March 2024 (1 year and 7 months)Aix-en-Provence, FranceManagement of e-commerce projects for agency client brands: scoping, prioritization of evolutions, and coordination of UX, development, and marketing teams.Support for brands in optimizing their site performance and defining functional evolutions.Operational management of e-commerce migrations to Shopify: functional scoping, technical coordination, and go-live monitoring while maintaining SEO performance.Product Owner for the agency's e-commerce theme: roadmap definition, prioritization of evolutions, and collaboration with product and development teams.Performance monitoring and continuous optimization management for growth and ROI.Brands supported: Guerlain | Des Petits Hauts | Bourjois | Cyrillus | Pain de Sucre | Decocuir | Eminence | Parfum de Marly
- OCKHAMCo-founder & E-commerce Project ManagerE-COMMERCESeptember 2016 - September 2022 (6 years)Aix-en-Provence, FranceE-COMMERCE WEBSITE MIGRATION:Oxatis > Bigcommerce Migration:E-COMMERCE PROJECT MANAGEMENT:- Functional and technical analysis- Specifications- E-commerce solution recommendations- Pre-sales & quoting- Governance- Coordination of external providers- Testing and go-live- Coaching and TrainingWEBMASTERING:- E-commerce site creation- Settings (domain name, payment, shipping, discounts, etc.)WEB MARKETING:- Digital strategy analysis: (KPIs, features, design/ergonomics, conversion tunnel optimization, customer loyalty..).- Email automation, design, and management of email campaigns.- SEO: audit, optimized content creation.- Community management: media plan creation, scheduling, influencer and subcontractor management.- SEA: strategy and campaign setup.- Coaching and Training.
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Education
- BTS MUCESTC Marseille2011Formation effectuée en Alternance.
Certifications
- Inbound MarketingHubspot2018