Freelancer profile translated to English.

Description

**No ego in the creative process**, the goal is not to create a branding in my image or yours but to **create a branding to convince**, reach your targets, and sell!

And ultimately, to allow you todifferentiate yourselffrom the crowd. 💎

The key?It's you**. Before we start, **we talk**, I need to understand your brand, to immerse myself in it. And once we start, it's essential that you are part of the process. **Brand identityand graphic redesign are a matter of **method**, **communication**, and **iteration**.

Creating a beautiful visual is easy.

Creating a functionalvisual identity / assetthat integrates into a brand's logic is more complicated.

Creating an identity / asset thatstands outandlasts over timeis my job!

Asuccessful collaborationmeansa clear framework**, **tangible resultsfor you, and **a respected timeline**.

1 _ BRANDING

🖼️ Brand Image

_ Redesign / Creation of visual identity

_ Logo

_ Fonts

_ Graphic element

_ Icons

_ Art Direction photo

💻 Digital

_ Post / Story

_ UI Design

_ Newsletter

_ Photo

_ Video

🗞️ Print

_ Business card

_ Poster

_ Flyer

_ Brochure

_ Catalog

_ Packaging

_ Stickers

🏪 Retail

_ Banner / roll up

_ Window graphics

_ POS displays

_ Signage

_ Stand

👕 Merchandise

_ T-shirt

_ Mug / Eco-cup

_ Cap

_ Notebook / Pen

2 _ PROJECT MANAGEMENT

📸 Photo Shoot

_ Art Direction

> Model selection

> Styling

> Locations

_ Day-of plan

_ Photographer direction

🎥 Video Shoot

_ Storyboard

_ Actor selection

_ Styling

_ Day-of plan

_ Videographer direction

Listening to your expectations, I would be delighted to create an identity, a visual, an asset for your brand ✨

Industry field of expertise

Languages

French
Native or bilingual
English
Conversational

Workplace preferences

Can work on-site

Lyon (up to 50km), Paris (up to 10km), Marseille (up to 10km), Avignon (up to 30km)

UTO ex Eovolt
Art Director
TRANSPORTATION
October 2023 - Today (2 years and 8 months)
Lyon, France
Startup in the urban cycling world, UTO design, designs and assembles folding electric bikes in Genas, near Lyon, Unidentified Transport Objects. Its goal? To make city dwellers' lives simpler, to lighten their burdens with an environmentally friendly means of transport that follows them everywhere they go.

Formerly Eovolt, the two co-founders wanted to **rebrand**. This name was no longer in line with their personality, their vision, and their ambitions.

As Head of Art Directionat UTO,responsible for the rebranding**, it was necessary to create **a strong visual identity**, **support internally, B2B and B2Cto ensure a smooth transition from Eovolt to UTO, and **bring this new artistic direction to life**.

_ Responsible for rebranding
> Definition of artistic direction
> Creation of the new visual identity
> Definition of a graphic charter
> Support for internal and external change management
> Project management
> Creation of print materials: business cards, brochures
> Creation of merchandise: ecocups, merch, stickers, business cards
> Management of a freelancer
> Management of our service providers: naming agency, retail agency, printers

_ Responsible for brand image in France and Europe
> Ensure consistency across all web and print materials
> Organization / management of photo shoots and video shoots
> UI Design for Figma to Shopify website
> Social media art direction
> Social media content creation
> Design of print advertising pages
> Design of POS displays for our retailers
> Design of our new stand

_ Product design and launches
> Product cosmetic design
> Define a creative concept / product tagline
> Define the artistic direction for the launch
> Organization / management of launch videos
> Creation of adapted print and digital materials
> Creation of a launch kit
Branding Photo Shoot Adobe Creative Suite Art Direction Visual Identity
Eovolt
Graphic Designer / Junior Art Director
TRANSPORTATION
October 2022 - October 2023 (1 year)
Lyon, France
Young startup in the urban cycling world, Eovolt designs, manufactures, and assembles folding electric bikes in Genas, near Lyon. Its goal? To make city dwellers' lives simpler, to lighten their burdens with an environmentally friendly means of transport that follows them everywhere they go.

Ashead of the creative department**, I was responsible for **developing the existing visual identity**, being the **guardian of the brand imagein France and Europe, andproducing contentin print, digital, photo, and video formats.

_ Development of the visual identity
> Reworking of the graphic charter
> Design of print materials: catalog, flyer, poster
> Creation of merchandise: ecocups, merch, stickers

_ Guardian of the brand image
> Organization / management of photo shoots and video shoots
> Provision of photo/video content
> UI design for Figma to Shopify web pages
> Social media art direction
> Social media content creation
> Design of print advertising pages
> Design of POS displays for our retailers
> Creation of visuals for our trade show stands

_ Supporting product launches
> Define a creative concept / product tagline
> Creation of adapted print and digital materials
> Creation of a launch kit
Visual Identity Print Communication Branding Print Graphic Design photo shoot organization
Fabulous Biscuits
Graphic Designer / Junior Art Director
ARTS AND CRAFTS
August 2021 - August 2022 (1 year)
Lyon, France
Lyonnaise biscuit shop, Fabulous Biscuit creates message shortbread and biscuits of all shapes meticulously iced by passionate pastry chefs.

As the sole person in the creative department, I was theguardian of the brand imageacross all communication channels.

_ Visual identity redesign
> Creation of a new graphic charter
> Creation of visuals for the website
> Creation of social media content
> Creation of biscuit packaging
> Organization / management of photo shoots
> Participation in the creation of biscuit collections

_ Management of digital channels
> Design / sending of newsletters
> Update of the B2C website on Prestashop
Visual Communication Branding Content Creation Packaging Graphic Charter