Léa Gaddini

I am Léa, founder of Blue Digital, a micro-enterprise specializing in digital communication.

I support freelancers, small businesses, and individuals through tailor-made services: community management, content creation, profile optimization, and digital support.

My goal? To make your communication smoother, more human, and aligned with your universe – always with kindness and creativity!

Responsible for the complete management of social networks, which includes the creation of graphic templates consistent with the visual identity, the definition and implementation of an editorial line adapted to the target audience, as well as the production of engaging content (visuals, texts, videos). Also, the optimization of texts for the web, particularly through writing or rewriting product sheets and portfolio pages, while ensuring natural referencing (SEO).

In parallel, I manage sponsored publication campaigns to increase visibility and engagement, implementing an internal linking strategy to improve navigation and search engine positioning. Furthermore, the management and optimization of Google Business Profile listings to strengthen local online presence.

Within the marketing subsidiary, I participated in the management of various projects, notably by overseeing a portfolio of influencers: coordinating collaborations, negotiating partnerships, and analyzing performance. I also provided support in the design of product packaging, collaborating on visual and marketing aspects.

In parallel, I managed the brand's social media (Instagram and Facebook), creating content, scheduling posts, and engaging the community. Finally, I contributed to the preparation of monthly boxes, from product selection to their presentation on digital platforms.