Freelancer profile translated to English.

Description

I support companies from various sectors (retail, luxury, industry, tourism, services...) inoptimizing their CRM and marketing automation strategywith Salesforce Marketing Cloud and Account Engagement (formerly Pardot).

Skills & Expertise

Implementation and configuration of Marketing Cloud and Pardot
Design and optimization of omnichannel customer journeys
Facilitation of workshops, team training, and change management support
Support and evolutionary maintenance of platforms (TMA)
CRM and customer relations project management

Languages

French
Native or bilingual
English
Fluent
Spanish
Basic

Workplace preferences

Can work on-site

Paris (up to 10km)

SQLI
Senior Consultant CRM & Marketing Automation
DIGITAL AND IT
January 2020 - Today (6 years and 5 months)
Levallois-Perret, France
Implementation of end-to-end Salesforce Marketing Cloud solutions: needs gathering, workshops, platform configuration (data model, journeys, automations, Content & Web Studio, Interaction Studio), testing, go-live, and activation.
Client training and support with deliverable production (user guides, training materials, videos).
Strategic recommendations on business processes and marketing innovation.
Project management with full responsibility for deadlines, budgets, and resources, leading steering committees and executive committees.
Management and mentoring of consultant teams and client internal teams.
Salesforce Marketing Cloud Training Facilitation
COMEXPOSIUM
SMFC Consultant
March 2025 - December 2025 (9 months)
Courbevoie, France
Optimization of the Salesforce Marketing Cloud solution for B2B trade shows.
Data monitoring and automatic segment creation to improve efficiency and streamline team workflows.
Design and deployment of automated journeys for 7 trade shows.
Team training and management of an internal team.
ACCORHOTELS
SMFC Consultant
HOSPITALITY
March 2024 - September 2024 (6 months)
Issy-les-Moulineaux, France
Support to regional teams worldwide (hubs in Dubai, Brazil, and London) for optimal use of Salesforce Marketing Cloud, in compliance with best practices.

Project management around SFMC: integration of new features and system connections, in collaboration with the Digital Factory, regional hubs, and business teams.

Execution of A/B tests of the Tinyclues solution with regional teams to evaluate the performance and relevance of targeted campaigns.