About Léa
- Audit & digital strategy
- Content creation and community management
- Ads campaigns
- Emailing & newsletters
- Analysis & reporting
- Identification and selection of content creators
- Campaign coordination
- Content production and coordination
- Analysis & reporting
- Website creation: showcase sites and e-commerce stores
- Redesign & modernization of existing websites
- SEO
- Maintenance & monitoring
- visual identity, mockups, design, SEO, training.
- management of Instagram & TikTok accounts, implementation of an editorial calendar, content creation, moderation.
French
Native or bilingual
English
Conversational
Experience
- FreelanceFREELANCE WEB DESIGN & TRAVEL ABROADJanuary 2023 - January 2025 (2 years)Sydney, AustraliaCreation of showcase and e-commerce sites for local entrepreneursProject management: needs assessment, UX design, Shopify/WordPress integration, basic SEOStrengthening soft skills and deepening professional English
- AuditoireJUNIOR INFLUENCE PROJECT MANAGERLUXURY GOODSJanuary 2021 - January 2022 (1 year)Paris, France
- Planning and execution of influence campaigns for various clients: Drunk Elephant, Printemps, 900 Care, Mercedes, and Accor
- Participation in building strategic recommendations
- Contribution to drafting presentations and tenders
- Identification and negotiation with content creators aligned with brand values
- Coordination of content production and organization of its distribution
- Monitoring KPIs (reach, engagement, ROI) and creating performance reports
- Interface between content creators, internal teams, and clients
- So ShapeINFLUENCE MARKETING & PARTNERSHIPS MANAGERHEALTH AND WELLNESSJanuary 2020 - January 2021 (1 year)Paris, France
- Sourcing of content creators (Instagram, YouTube, TikTok)
- Campaign planning, negotiation, brief writing
- Monitoring and approval of content creator deliverables
- Communication with influence agencies
- Organization of Instagram contests and giveaways
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Education
- MASTERPPA Business School2022MASTER
- BACHELORPPA Business Shcool2020BACHELOR