About Léa
- become visible online
- structure their communication
- focus on their core business without getting lost in the digital world
- Define a simple and effective digital strategy, adapted to your resources and objectives
- Create or optimize your showcase website (WordPress / Prestashop), to explain your offer and convince
- Highlight your business with clear and relevant content (social media, blog, product sheets, newsletters…)
- Manage your digital projects from A to Z, relieving you of the coordination of service providers
- Analyze your data to make the right decisions: analysis tools, audience, performance, channels to prioritize
- Digital action plan (structured PDF + monitoring)
- Mockup & integration of landing pages or websites
- Custom editorial calendar
- Web-optimized texts (SEO)
- Simplified and readable reporting (tables, recommendations)
- A human, clear, and reassuring approach
- A real ability to simplify and make digital accessible
- Step-by-step support, with solid foundations and lasting results
French
Native or bilingual
English
Conversational
Experience
- NOVA DEABUSINESS CREATION Company creationJanuary 2023 - Today (3 years and 5 months)Development of an entrepreneurial project Visual content creation and article writing Management of administrative and logistical structure
- LMC OuverturesWeb Marketing ManagerJuly 2022 - July 2024 (2 years)44800 Saint-Herblain, France- Manage the animation of the website's product pages and social networks.- Write editorial web content on Prestashop- Manage emailing campaigns, preparation for promotional periods;- Implement actions to improve paid and natural referencing SEO/SEA.- Manage and ensure reporting;- Manage the brand's e-reputation on the web and social networks - Build and develop online communities.- Constantly monitor trends.
- HUET Portes et FenêtresWeb Marketing OfficerSeptember 2021 - July 2022 (10 months)85300 Challans, France- Set up influencer partnerships- Update and secure the back office- Optimize referencing- Emailing- Monitoring- Create and update product sheets on the site- Create social media content- Monitor press
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Education
- Master in Marketing-Digital-Innovation-Commercial Management–EntrepreneurshipENC - Nantes Business School2024- Mobilisation de compétences associant réflexion et action - Développement des activités de l’entreprise à partir d’idées innovantes - Identification de nouveaux leviers de croissance et de solutions pour développer le chiffre d'affaires d’une Business Unit, associés à la rentabilité de manière directe, grâce à de nouveaux clients ou de nouveaux produits, ou de manière indirecte, grâce au marketing et à la communication. - Pilotage des orientations stratégiques, du développement commercial et de la performance de l’entreprise - Conception, mise en œuvre, financement et évaluation des projets - Conduite d’un projet entrepreneurial - Management des équipes et des projets
- Bachelor's Degree in Commerce, Sales, and Marketing with a specialization in management, innovation, and digital professions, Marketing / Marketing Management, GeneralENC - Nantes Business School2022Licence Commerce Ventes Marketing option métiers du management, de l'innovation et du digital, Marketing / gestion du marketing, général
Certifications
- OpquastOpquast2022