Freelancer profile translated to English.

Description

Specializing in e-commerce and digital marketing, I undertake projects in project management, commercial animation, and online store optimization.

Throughout my career, I have worked with brands such as NOO, Playtex, and Undiz on topics related to product catalog management, digital merchandising, launching commercial campaigns, content optimization, and performance monitoring.

Accustomed to working with marketing, e-commerce, and technical teams, I can provide support on projects requiring coordination, organization, and operational follow-up.

I pay particular attention to content quality, user experience, and product showcasing, with a pragmatic and results-oriented approach.

My areas of expertise:

• Digital project management

• E-commerce

• Product catalog management

• Digital merchandising

• Commercial animation

• Performance analysis

• Competitive benchmarking and intelligence

Industry field of expertise

Languages

English
Conversational
Spanish
Basic
French
Native or bilingual

Workplace preferences

Remote only

Primarily works remotely

Groupe ETAM
E-shop Manager
E-COMMERCE
October 2024 - May 2025 (7 months)
Clichy, France
Manage commercial animation for the website: create creative briefs, monitor content delivery with marketing teams, define and implement merchandising strategy.

Animate the website daily by monitoring product launches and commercial highlights.

Manage the product catalog: create and upload product sheets, categorization, quality control.

Optimize customer experience through levers: cross-selling, ranking rules, search.

Analyze and report on e-commerce performance indicators.

Participate in continuous improvement projects.

Oversee SEO projects.

Propose improvements based on market and competitor analysis.
E-commerce Website E-merchandising User Experience (UX) Competitive Intelligence
Azeria
B2C B2B Website Management
FASHION AND COSMETICS
October 2023 - January 2024 (4 months)
Paris, France
Update product sheets on all sites (own and B2B).
Manage the brand's social media, create content, develop the editorial calendar, and publish posts.
Manage the proprietary site via WordPress and correct typos, create or update product sheets.
Assist in brand development.
Wordpress Content Creation Website Management Instagram Meta Business Suite
Dim
E-shop Manager Playtex
FASHION AND COSMETICS
July 2022 - October 2024 (2 years and 3 months)
Paris, France
E-commerce website management & commercial animation.
Responsible for commercial animation and the proper functioning of the e-commerce site in France and sometimes the UK under Salesforce Commerce Cloud (SFCC), in conjunction with the Marketing, International Development, CRM, IT, Logistics, and Customer Service teams.

Catalog & Collections: product upload (text, visuals, prices), adapt content to market specifics, manage product referencing, monitor collections, prepare seasonal photoshoots.

Animation & Merchandising: define and implement the online activation plan (promotions, key events, special operations), create briefs, manage home pages and brand universes, highlight products according to commercial priorities.

Brand Content & SEO: develop creative/writing briefs to enrich pages, SEO recommendations, tagging, linking, optimize content for conversion.

Web Marketing: create, plan, and integrate newsletters via SFMC, set up promotional campaigns on the site, analyze performance (open rates, clicks, generated revenue).

UX & Performance: optimize internal search engine, implement A/B tests, monitor key indicators (traffic, revenue, conversion rate, average basket size), participate in site evolution.

Intelligence & Benchmark: regularly analyze competitor practices (content, promotions, UX, features), recommend improvements focused on conversion and customer experience.
Website Management Newsletter Writing Salesforce Commerce Cloud E-commerce Creative Briefs