Freelancer profile translated to English.

Description

Passionate about digital and marketing, my #1 priority is to offer users the best online or offline experience through original and effective customer acquisition journeys. I would be a real asset for the growth and development of your business.

📱 Mobile App Marketing 📱

👉 App Growth:

- Mobile app downloads

- User Acquisition strategy definition (Meta, Google, ASA, Snapchat, TikTok)

- ASO Optimization (Product page, AB tests, keywords)

- Campaign setup and management

- Tracking and attribution tools (Appsflyer, Adjust...)

- Reporting on ASO and UA performance

👉 Conversion Rate Optimization:

- Checkout page optimization

- Pricing strategy

- In-app AB testing of funnels (signup, onboarding, guide tour, checkout process, features...)

👉 AppStore and Google Play:

- ASO recommendations (App Store Optimization)

- Product page AB testing (description, screens, icon, redirection...)

- Relevant keyword analysis

- Writing optimized descriptions

Languages

French
Native or bilingual

Workplace preferences

Remote only

Primarily works remotely

Chargemap
Growth Manager
September 2024 - Today (1 year and 9 months)
Strasbourg, France
📈 Acquisition & Growth: Multi-channel acquisition strategy, SEO, SEA, Social Ads, Retargeting
🎯 Product Marketing: Conversion optimization at various stages of the in-app user journey: acquisition, onboarding, signup, activation, monetization, retention...
🔍 CRO & User Experience: A/B testing, data analysis, funnel optimization
Product Marketing User Acquisition Conversion Rate Optimization (CRO) Growth
Beelly (ex Fridaa.)
Head of Marketing
REAL ESTATE
July 2022 - October 2023 (1 year and 4 months)
Bordeaux, France
- Development and elaboration of the mobile app acquisition marketing strategy.
- CRM management and nurturing of new prospects towards conversion.
- Conversion optimization through web and in-app funnels.
- Analysis of friction points (install, signup, onboarding, conversion..) and product optimizations through A/B testing
Growth marketing Customer Relationship Management (CRM) Lead nurturing Conversion Rate Optimization Conversion funnel Customer acquisition Lead generation lead qualification Traffic acquisition Marketing strategy
FizzUp
Head of Marketing
HEALTH AND WELLNESS
August 2015 - September 2018 (3 years and 2 months)
Colmar, France
Driving sales and growth in France and abroad by relying on an ambitious user acquisition strategy to boost KPIs. FizzUp is now the most downloaded fitness app in France with over 7 million users.
Growth hacking Growth marketing Growth strategy Customer Relationship Management (CRM) Outbound Marketing Inbound marketing App Store Optimization Strategic Partnerships Pricing strategy

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MASTER SUP DE WEB - 360 DIGITAL
SUPDEWEB
2017
Marketing

Apple Search Ads
Apple Search Ads
2022
Keywords Campaign Management Apple Search Ads Reporting ASO

Léa Ducret

🚀 App Growth & Mobile User Acquisition | ASO

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