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LĂ©a DuchesneLD

LĂ©a Duchesne

Marketing & Event Management Lead 🚀

€500/day
Paris, FR
3-7 years
Communication Strategy
Project Management
Event Logistics
Product Marketing
Trade Marketing

Average response time: 1 hour

Freelancer profile translated to English.
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About LĂ©a

Freelance in marketing and product marketing, I support companies looking to structure their strategy, launch their products, and develop their visibility, while remaining aligned with their business objectives.

I have worked in demanding, multi-project environments with high stakes for brand awareness. I am involved in both strategic thinking and operational implementation.

What I bring you
  • A clear strategic vision adapted to your market
  • Real versatility: strategy, product marketing, communication, events
  • Ability to manage multiple projects simultaneously with rigor and autonomy
  • A fluid, proactive, and human collaboration

Types of projects & deliverables
  • Marketing & Product Marketing: launch, repositioning, storytelling, offers
  • Product or service launches (planning, messaging, materials, coordination)
  • Trade Marketing & Field Activations (events, partnerships, visibility)
  • Communication & Digital Marketing (social media, content, sponsored campaigns)
  • Marketing project management and performance monitoring

Naturally sunny, very sociable, and curious, I enjoy wearing multiple hats, discovering new worlds, and fully committing to projects. Serious, independent, and dedicated, I favor collaborations based on trust, exchange, and efficiency.
Digital and IT Services
Telecommunications
Social Networks
Food and Beverage

  • French

    Native or bilingual

  • English

    Conversational

Can work on-site
Paris (up to 50km)

Experience

  • McAuslan Brewing Company
    Marketing Manager
    WINE AND SPIRITS
    November 2024 - December 2025 (1 year and 1 month)
    Montréal, Canada
    One of Canada's largest independent breweries with national distribution and some imports into Europe.

    - Definition and management of marketing & product marketing strategies for 2 major brands (beers & ciders), across the entire product lifecycle: launches, repositioning, limited editions.

    - Product launch management: coordination of R&D, production, sales, and distributors, from concept to field deployment.

    - Trade Marketing: Close collaboration with sales teams and a network of distributors to optimize in-store visibility, promotional activations, and commercial performance.

    - Coordination and logistics of large-scale promotional events: management of several dozen events per year, partners, suppliers, and budgets.

    - Development of strategic partnerships (festivals, cultural events, local and national players) and public relations management, contributing to strengthening brand awareness in Quebec and nationally.

    - Management of social media and digital marketing: editorial strategy, content creation, sponsored campaigns, ambassador management, and community engagement optimization.

    - Marketing performance analysis: sales, engagement, traffic, campaign ROI, and formulation of strategic recommendations based on data.

    - Competitive intelligence and market trend analysis (beer & cider) to identify opportunities for product innovation and continuous improvement of campaigns.
    Product Marketing Social Media Event Management Partnership Management Trade Marketing
  • Dstny France Partenaire,
    Channel Marketing Manager
    TELECOMMUNICATIONS
    January 2023 - August 2024 (1 year and 7 months)
    Paris, France
    - Digital campaign management and optimization: Design and management of email marketing, lead generation, social media, and CRM campaigns to maximize engagement and conversions.

    - Performance analysis: Monitoring and analysis of campaign results to adjust strategies and optimize their effectiveness through precise data.

    - Creation and management of recruitment campaigns: Development and management of targeted communication campaigns for training program recruitment, focusing on attracting the right profiles.

    - Campaign planning and monitoring: Planning, launching, and monitoring campaigns, with strategic adjustments based on data analysis to improve performance.

    - Cross-departmental collaboration: Working closely with internal teams (sales, support, HR, accounting) to ensure project alignment and effectiveness.
    Campaign Management Performance Analysis Communication Campaign Event Planning CRM
  • Dstny France Partenaire,
    Marketing Communications Officer
    TELECOMMUNICATIONS
    January 2020 - December 2022 (2 years and 11 months)
    Paris, France
    - Brand rebranding: Development and implementation of communication strategies to promote the new brand identity.

    - Communication campaign management: Planning and coordination of multi-channel communication campaigns (emailing, social media, website) to ensure optimal brand visibility.

    - Marketing content creation: Supervision of the creation of various marketing content (press releases, blog articles, brochures) to achieve visibility and conversion goals.

    - Event organization: Planning and coordination of events aimed at retaining existing partners and attracting new clients.
    Event Management Google Ads Performance Analysis Branding Wordpress Visual Content Creation

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Education

  • Master's Degree
    Ecole IICP
    2022
    Maîtrise en
  • Bachelor's Degree in Communication
    Ecole IICP
    2020
    Licence en communication
Check out LĂ©a's education

Skill set

Event Planning
Partnership Management

Categories