Freelancer profile translated to English.
Back to original languageAbout Léa
Hello and nice to meet you! 🙋♀️
I offer my web marketing services such as:
✍🏻NATURAL REFERENCING (SEO):
- SEO audit of your site with detailed report and action plan proposal
- optimized web writing according to SEO recommendations
- netlinking and platform management
- management of web writing platforms (ex: Textbroker): author brief, author selection, feedback, proofreading and content integration
- content creation: blog article, content for the different pages of your website, white paper, product sheet...
- dashboard of the different costs (ex: netlinking platforms or web writers) and monitoring of positioning on search engines
📩 EMAILING / NEWSLETTER:
- creation of visuals / templates for your emailing and newsletter campaigns
- targeting and routing of your campaigns
- dashboard of indicators: open rate, click rate and revenue generated
👨👧👧 COMMUNITY MANAGEMENT:
- creation of a strategy on social networks
- animation and moderation of the community
- implementation and respect of the editorial calendar
- implementation of contests
- sponsored publications
- dashboard for monitoring expenses and performance
- creation of visuals
Throughout my career, I have already worked in different structures (start-up, SME or large group) and in various sectors (ready-to-wear, insurance, decoration and tourism).
If you have any questions about my professional skills, my way of working or about myself, do not hesitate to contact me. I would be delighted to answer you 😊
See you soon, I hope!
English
Native or bilingual
German
Fluent
Can work on-site
Rennes (up to 50km), Brest (up to 50km), Coutances (up to 50km), Vannes (up to 50km), Caen (up to 50km)
Experience
- GoogleGoogle Digital Workshops CoachEDUCATION AND E-LEARNINGNovember 2022 - Today (3 years and 7 months)Rennes, FranceI joined the Google Digital Workshops program which aims to train French people in digital and digital marketing. I provide training on the themes of natural referencing, social networks, emailing or even reconversion in digital.
- Camping-and-coDigital Marketing ManagerTRAVEL AND TOURISMNovember 2017 - August 2019 (1 year and 9 months)Saint-Malo, France- SEO: content platform management and performance- SEA: redesign of Adwords and Bing accounts, optimization of display campaigns- social networks: community management and social ads- daily monitoring of the performance of the different sites and reporting- sending emailing campaigns on the different markets- implementation of the different partners (comparators, retargeting display/mail, affiliation ect)
- La Fiancée du MékongWebmarketing & e-commerce AssistantFASHION AND COSMETICSApril 2017 - September 2017 (6 months)Rennes, FranceIncrease the visibility of the site and optimize natural referencing- writing product sheets, content and netlinking to improve SEO- work on keywords/semantic analysis via Google Search console, Google trends, SEM rush, PageRank, SEO Quantum (creation of 3D clusters)- analyze competing strategies (SEO, UX, UI...) to help redesign the e-commerce site- sending BtC/BtB emailings and monitoring associated tracked linksAnalysis of site performance and traffic acquisition- analysis of the Eshop's performance month by month via Google Analytics and establishment of the different KPIs- writing a detailed report with recommendations for the different departments (Marketing, Communication, management) via Google data studio or other reporting tools- establishment of ROI according to the levers engaged
Reviews
Emmanuel
Ads Valorem
Reviewed on 8/2/2022
Very good experience with Léa. The communication was clear and the work of quality. I highly recommend.
Agnès
Au Coeur des Essentielles
Reviewed on 8/4/2023
Recommendations
CC
FU
+7
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Education
- Master 2 ECOTIC (Economics and consulting in ICT and E-business)Université Rennes 12017Enseignements : Fondamentaux sur les réseaux, Enjeux économiques et juridiques des TIC, Stratégie d’entreprise, Marketing, E-commerce et e-business, Projet d’entreprise e-business et entrepreneuriat, Séminaire et rencontres professionnelles avec des intervenants professionnels sur les aspects web-marketing (pub online, SEM, SEO, SMM, e-crm, e-mailing, affiliation...) et analyse stratégique du secteur IT. Projets : - Participation à la Digital Tech Conference #2 sur l'Intelligence Artificielle - Création d'une campagne AdWords pour une entreprise de type click & mortar à Rennes - Réalisation d'un "Harvard Business Case" : Air France -Blockfest - Fabrique de projets sur la Blockchain : le cas de la SNCF et du pack mobilité étudiants Interventions de professionnels sur les thèmes suivants : - SEM & Retargeting; - Analytics & Data Management Platform; - E-Marketing.
- Master 2 Marketing - Franchise and Network Commerce (taught in EnglishIGR-IAE de Rennes2016Le Master Franchise & Commerce en Réseau prépare les étudiants à entrer et évoluer dans le monde des réseaux de points de vente et d’unités de service, en France ou à l’étranger, notamment dans : - l’animation (animateur de réseau, consultant franchise …), - le développement (chargé de développement, responsable développement …), - le marketing (chargé de projets marketing, responsable marketing enseigne …). Le Master 2 est accessible en alternance (enseignements en français) et en formation initiale avec des enseignements dispensés en langue anglaise.