Freelancer profile translated to English.
Back to original languageAbout Lea
My name is Léa Driout.
Through my missions, I've noticed one thing:
many companies have HubSpot (or another CRM) but don't really use it.
Poorly organized contacts.
Manual follow-ups.
Emails sent without a real strategy.
And a lot of wasted time.
That's where I come in.
I help companies and freelancers structure their CRM (HubSpot or other), automate their marketing actions, and create effective email campaigns.
My role is simple:
bring clarity back to your tools so they become a real growth lever.
I structure.
I optimize.
I automate intelligently.
Result:
less repetitive tasks, more fluidity, and marketing that truly works for your development.
If you want to fully leverage your CRM and gain efficiency, let's talk.
French
Native or bilingual
Remote only
Primarily works remotely
Experience
- L'EXPRESS ConnectMarketing Automation & Data SpecialistPRESS AND MEDIADecember 2025 - Today (6 months)Lyon, FranceParticipation in structuring marketing campaigns and data piloting.Responsibilities:HubSpot workflow management and optimizationDatabase structuring and analysisAdvanced audience segmentationEmail campaign creation and optimizationLooker Studio dashboard setupPerformance analysis via Google AnalyticsConversion funnel tracking and analysisContent management on WordPressMarketing reporting structuringSkills:HubSpot • Looker Studio • Google Analytics • Funnel Analysis • WordPress • Data Reporting • Marketing Performance • CRM Automation
- ANOVEACRM & Marketing Automation SpecialistCONSULTING AND AUDITSJanuary 2025 - Today (1 year and 5 months)Lyon, FranceI assist freelancers and SMEs in structuring their digital acquisition, automating their processes, and optimizing their marketing performance.Main Responsibilities:HubSpot (or other CRM) setup and optimizationAutomated workflow creation (Make)HTML email sequence setup focused on conversionDatabase structuring and advanced segmentationMultichannel acquisition process implementationData scraping and enrichment (Web Scraper, PhantomBuster…)Digital content and material creationEnvironment & Tools:HubSpot • Make • HTML Email • Web Scraping • PhantomBuster • Instant Data Scraper • Claude • ChatGPT • Nano Banana • Canva • CapCut • Caption • Growth tools
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Education
- Specialized Marketing and Sales ManagerRocket School2027Manager marketing et commercial spécialisé en
- Bachelor's degreeEuridis Business School2024Bachelor's degree