Freelancer profile translated to English.
Back to original languageAbout Léa
⋆.˚ My philosophy ⋆˙⟡ : algorithms are constantly evolving, but the value of authentic and strategic content remains. That's why I combine analytical data and creativity in every project.
Freelance consultant expert incontent strategy, SEO, and social media(with +6 years of experience), I help companies and brands build a coherent and engaging digital presence.
☆ SEO
I work across the entire SEO chain:
- Technical and editorial audits
- Keyword strategy
- Content writing (blog posts, product pages, landing pages, FAQs, newsletters) and page optimization (tags, internal linking, semantic structure, UX)
- Link building
- Performance monitoring
♪ Social Media (organic/paid) & Brand Content
I design and implement organic and paid strategies on Instagram and TikTok:
- Definition of objectives and editorial line
- Art direction for digital content (mood boards, format selection, and visual direction)
- Creation of IG & Tiktok content (reels, stories, talking videos, behind the scenes, styling, etc.)
- Creation of advertising campaigns (Instagram paid, Tiktok paid, Meta ads)
- Editorial planning and community management
- Trend monitoring and performance optimization
- Coordination of photoshoots & events
✿ My clients : Orange, Edenred, The Boundless Agency (production/PR agency between France and South Korea), Low Temperatures (French artisanal jewelry brand)
➝ Want to develop a digital presence that converts audience into customers? Let's get in touch to discuss!
French
Native or bilingual
English
Fluent
Korean
Conversational
Remote only
Primarily works remotely
Experience
- Low Temperatures consultingDigital Marketing Consultant - Content Strategy | Social Media | SEOApril 2025 - Today (1 year and 2 months)
- **Editorial strategy and marketing content**: definition of brand tone, creation of editorial lines, creation of multi-platform editorial calendars, format recommendations
- **Technical and editorial SEO**: SEO audits, optimization recommendations, keyword research, link building, creation of SEO-optimized content to improve organic visibility, reporting
- **Content creation and social media management**: social media strategy and performance monitoring, editorial planning, production of organic content for Instagram and TikTok (video editing, stories, reels, behind the scenes, styling, etc.), community animation and moderation
- **Advertising campaigns**: paid social media (Instagram paid, tiktok paid, meta ads), SEA (Google Ads campaigns)
- **Art direction and visual storytelling**: creation of creative concepts for social media and blogs, briefs for creative teams or external creators
**Clients**: Orange, Edenred, The Boundless Agency, creators and brands**Sectors**: Telecom, HR, fashion, lifestyle, luxury, tourismExamples of concrete results:- Team building and coordination for campaign or social media photoshoots (up to 8 people)- Coordination with SEO agency and web writers for the creation and optimization of up to 50 content pieces/month at Edenred France- +80K organic views on TikTok for creative content for the jewelry brand Low Temperatures- 60% increase in IG followers for The Boundless Agency in 4 months- Overhaul of part of Orange's online support and addition of video content - The Boundless AgencyContent Strategy & Social Media ConsultantFASHION AND COSMETICSJuly 2024 - April 2025 (9 months)Production and PR agency specializing in supporting Korean fashion and lifestyle brands in the European market.Responsibilities :- Definition oforganic and paid social media strategy(objectives, tone of voice, editorial calendar, budget) -Instagram paid / Meta Ads-Creation of engaging contentforInstagram & TikTok(reels, talking videos, behind the scenes, styling, video editing)-Community management- Analytical monitoring, **reporting**, and strategy adjustments-Collaboration with influencersand partners-Project management**: coordination of **photoshootsfor our social media or campaign shoots, organization of multi-brandpop-upsin ParisResults :Regular posting (2 posts/week) + daily stories60% increase in IG followers in 4 monthsPositive feedback and content sharing on partner brands' and influencers' social mediaStrengthening of the agency's image
- Low TemperaturesWeb Writer - SEOARTS AND CRAFTSDecember 2022 - March 2025 (2 years and 3 months)South Korea Seoul Yongsan SeoulResponsibilities:- Development of the editorial planning for the communication department and participation in its implementation on edenred.fr.-Content writingfor the online magazine: articles, news, banners, videos.- **SEO**: definition and implementation of the natural referencing strategy for the sites. Then continuous analysis and optimization of the sites' presence on search engines using Google Analytics.- Project management-Coordinationof work with our external web writers and with the SEO agency- Management of client interviews
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Education
- Editorial Strategies & Content ManagementSup de Pub2021Content marketing, management de projet éditorial, branding
- Digital Marketing & Social MediaSup de Pub2020Communication digitale, Marketing Digital, UX design, HTML/CSS, SEO/SEA, PAO
Certifications
- Improve website visibility through natural referencing (SEO)La Wab2025