Freelancer profile translated to English.

Description

With 8+ years of experience in B2B and B2C within the music and tech industries (live entertainment, ticketing, label), I have managed international GTM strategies (USA & EMEA), coordinated new product feature launches, and supported venues and touring artists in their growth by improving their platform/product experience.

What I bring:

Go-to-market & product launches
360° marketing strategy (digital, branding, partnerships, CRM)
Positioning & storytelling for cultural & tech players
Audience analysis & data-driven recommendations
International coordination (Sales, Product, PR, Creative)

I have worked with innovative platforms as well as labels and artists, always with an approach focused on engagement and user experience.

I combine strategic vision, a deep understanding of the live & music ecosystem, and operational capability.

Available for:

Marketing structuring missions
Product / new offering launch
B2B Development (venues, partners, industry)
Strategic audit and repositioning

Languages

French
Native or bilingual
English
Native or bilingual
Spanish
Conversational
Polish
Basic

Workplace preferences

Can work on-site

Paris (up to 50km)

DICE.fm
HEAD OF B2B MARKETING USA - EUROPE
E-COMMERCE
January 2019 - January 2024 (5 years)
Paris, France
Managed partner marketing campaigns (roadmap, budget) Managed B2B and B2C marketing teams Developed and led case studies and product education tools Analyzed and synthesized data from campaigns and usage Presented results and recommendations to management teams
B2B Marketing branding marketing-and-communication-planning Content Marketing controlling-and-performance-management-system
BMG
HEAD OF MARKETING & DIGITAL
CULTURE
January 2018 - January 2019 (1 year)
Paris, France
Album launch strategies (digital, press, social media) Coordinated campaigns with artistic teams Analyzed audiences and managed platforms (Spotify, YouTube)
digital-marketing branding product-launch-strategy international coordination Project Management
BECAUSE
MARKETING & DIGITAL PROJECT MANAGER
CULTURE
January 2017 - January 2018 (1 year)
Paris, France
Coordinated album launches (A&R, PR, digital, distribution) Managed audiovisual and music production teams Media partnerships (TV, press, radio, streaming platforms)
Project Management Music Industry digital-marketing branding product-launch-strategy