Freelancer profile translated to English.

Description

8 years of marketing experience in tech and music, including 5 years at DICE (ticketing, international scale-up) as Global B2B Marketing Manager EMEA & US.

I help B2B SaaS companies accelerate their product adoption and the performance of their sales teams.

What I do concretely:

• Case studies & sales enablement — 30+ client case studies produced at DICE: interviews, writing, design, formats adapted to sales teams

• CRM & lifecycle marketing — activation and retention campaigns on Braze, Salesforce, Mailchimp; segmentation, A/B testing, automation

• Go-to-market & launches — feature launches and market openings (Ibiza campaign: +20% new partners signed), product/sales/marketing coordination

Sectors: B2B SaaS, music/events, culture, marketplace platforms. I work in French and English, remotely or in Paris.

I have worked with both innovative platforms and labels and artists, with an approach always focused on engagement and user experience.

Available for:

Marketing structuring missions
Product / new offering launch
B2B development (venues, partners, industry)
Strategic audit and repositioning

Industry field of expertise

Languages

French
Native or bilingual
English
Native or bilingual
Spanish
Conversational
Polish
Basic

Workplace preferences

Remote only

Primarily works remotely

DICE.fm
US - EUROPE B2B MARKETING MANAGER
E-COMMERCE
January 2019 - January 2024 (5 years)
Paris, France
Management of partner marketing campaigns (roadmap, budget) Management of B2B and B2C marketing teams Conception and animation of case studies and product education tools Analysis and synthesis of data from campaigns and usage Reporting of results and recommendations to management teams
B2B Marketing Branding Marketing and Communication Planning Content Marketing Controlling and Performance Management System
BMG
MARKETING & DIGITAL MANAGER
CULTURE
January 2018 - January 2019 (1 year)
Paris, France
Album launch strategies (digital, press, social media) Coordination of campaigns with artistic teams Audience analysis and platform management (Spotify, YouTube)
Digital Marketing Branding Product Launch Strategy International Coordination Project Management
BECAUSE
MARKETING & DIGITAL PROJECT MANAGER
CULTURE
January 2017 - January 2018 (1 year)
Paris, France
Coordination of album launches (A&R, PR, digital, distribution) Management of audiovisual and music production teams Media partnerships (TV, press, radio, streaming platforms)
Project Management Music Industry Digital Marketing Branding Product Launch Strategy