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Malt Tech Trends 2026
Lea DalleLD

Lea Dalle

Digital Acquisition & Paid Media Consultant

€300/day
Toulouse, FR
3-7 years
Search Engine Marketing (SEM)
SEO Strategy
Web Marketing Strategy
UX/UI Optimization
SEA

Average response time: 1 hour

Freelancer profile translated to English.
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About Lea

I help companiesimprove the profitability of their digital acquisitionby optimizing their Google Ads, Social Ads campaigns, and their paid media strategy togenerate more conversions and measurable growth.

My goal is toreduce CPA, increase ROAS, and structure acquisition strategiescapable of scaling on medium to high budgets.

What I do

  • Management and optimization of Google Ads campaigns (Search, PMax, Shopping)
  • Management of Social Ads campaigns (Meta Ads, LinkedIn Ads)
  • Audit and redesign of advertising accounts
  • KPI optimization: CPA, ROAS, lead volume
  • Reporting and dashboards (Tableau, SA360)

Approach

Performance and growth-oriented approach: analysis of business objectives, identification of acquisition levers, and continuous campaign optimization.

I base my decisions on data, tracking, and analysis of actual performance.

Why me

  • Management of budgets from €5K to €3M per year
  • Multi-platform experience (Google Ads, Social Ads, Programmatic)
  • Expertise in structuring complex accounts
  • Acquisition + conversion + overall performance approach
  • Direct and regular performance monitoring

Experience

I have supported various structures (non-profit, education, banking, automotive) on digital acquisition issues.

My missions include managing SEA accounts, optimizing conversion funnels, and redesigning Google Ads structures to improve performance.

Results include CPA reduction, improved tracking, and account structuring.

Available for freelance missions in digital acquisition strategy and paid media optimization.
E-commerce
Banking and Financial Services
Retail (Small Business)
Civil and Social Organizations
Environmental and Sustainable Development

  • French

    Native or bilingual

  • English

    Fluent

  • Spanish

    Basic

Can work on-site
Toulouse (up to 50km), Castres (up to 50km), Albi (up to 50km), Montpellier (up to 50km), Bordeaux (up to 50km)

Experience

  • Léa Dalle
    Digital Marketing Consultant
    E-COMMERCE
    April 2026 - Today (4 months)
    Toulouse, France
    With4 years of experience in digital marketing**, including 3 years spent in Montreal, I assist companies in the **management and optimization of their acquisition campaigns.

    Myinternational backgroundhas allowed me to develop a strategic and operational approach,performance-orientedand adapted to various environments.

    Today, I work as an independent consultant, with a clear goal: to offertailor-made support, by fully integrating into your teams to understand your challenges and generate concrete results.

    My services:

    *Google Ads and Social Media Ads:Creation, audit, management, and optimization of Google Ads campaigns and on other social networks. Generate leads and propel your business to new heights!

    *SEO & GEO:Optimize your visibility on the search network while improving your citations in AI tools. Gain notoriety and generate quality leads!

    *UX/UI Optimization:Audit your website and tools to identify areas for improvement in user experience. Identify and eliminate friction points that are hindering your results!
    Digital Marketing Strategy Search Engine Marketing (SEM) SEA SEO UX/UI Optimization
  • Énergies Nouvelles Courtage
    Junior Marketing Manager
    ENERGY AND UTILITIES
    February 2026 - April 2026 (2 months)
    Toulouse, France
    - Production of deliverables (flyers, brochures, catalogs, etc.)
    - Social media management
    - Media planning
    - Website management
    - Implementation of SEO strategy
    - Writing articles, pages, FAQs
    - Newsletter management
    - Monitoring and implementation of Google Ads campaigns
    - Key player in the company's marketing department
    - CRM management
    Web Marketing Strategy Search Engine Optimization (SEO) Google Ads Social Media Communication Communication Strategy
  • Glassroom
    Campaign Manager
    BANKING AND INSURANCE
    March 2025 - March 2026 (1 year)
    Montreal, QC, Canada
    • Launch and optimization of Paid Search, Paid Social, and Programmatic Display campaigns.
    • Objective management through restructurings, BBS strategies, and VBB campaigns.
    • CPA optimization, ROAS improvement, and implementation of automated bidding strategies (tCPA, BBS, VBB).
    • Performance analysis and report automation (Tableau, SA360, Looker Studio).
    • Monitoring of key KPIs (CPA, CTR, conversion rate) and optimization recommendations.
    • Presentation of results and strategic recommendations during weekly client meetings.
    • Budgets managed: Desjardins ($3-4M/year), Groupe Park Avenue ($1M/year).
    SA360 Paid Search Strategic Planning Google Display Programmatic Display
Check out Lea's experience

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Education

  • Master of Management Science
    ESG UQAM
    2025
    Spécialité marketing numérique
  • Bachelor in Management
    Toulouse Business School
    2022
    Spécialité marketing numérique

Certifications

  • Google Ads, SA360, DV360, CM360, ...
    Google
    2025
    SA360 Campaign Manager Google Ads DV360

Skill set

Google Ads
Display Ads
Search Ads 360
SEO Writing
Performance Marketing
Search Engine Optimization (SEO)
Paid Search
Social Media
Digital Marketing Strategy
Digital Communication

Categories